In this age of social media and technology, it is sometimes easy to forget this fact: Just as the internet can have a positive effect on your business, it can also have some extremely damaging effects. As you probably know, before choosing a real estate agent to do business with, many consumers go online to…
I was recently asked by an agent where she could find material to share on LinkedIn, Facebook and other social sites. My initial thought was “everywhere” but on further thought, I realized that even though shareable content IS everywhere, most agents are not aware of it or even how to share it. So, this week…
In this day and age of smart phones and easy accessibility to information, I don’t see the necessity of carrying around business cards. If I give my card to someone, chances are it gets lost or at best the recipient has to manually enter the info into their computer or phone. Consequently, when I started…
As this is being written we are only a few weeks away from the mid point of the year. This should not be startling news unless you are one of the many real estate agents who have not hit their income goals for the year so far. If that is you, and your income for…
We are having a power outage for the second day in a row. It seems like PG&E cannot get it’s act together in fixing this one. A little while back they tore up some roads nearby and and told us that after they were done we would have fewer and less severe outages. Right! Last…
If you are one of the many California REALTORS® who use zipForms 6 Professional to create contracts, then you are probably at the end of your rope when it comes to the nearly incessant Java updates of the past few months. If you are a Mac user you have discovered that Apple shuts off the…
Back in November 2011 I lambasted zipLogix (Maker of zipForms6) and Docusign for not having a solution for iPads that seamlessly integrated the two services. (You can read it here if you wish: https://realtytechbytes.com/shame-on-ziplogix-and-docusign) Recently I revisited creating contracts on the iPad since I was prompted to renew my annual subscription to the zipForms6 mobile…
I am very excited to announce that I have joined Bradley Real Estate in San Rafael as the newly created Director of Technology, Social Media and Education! I have been following the growth of Bradley Real Estate for the past few years and have liked what I heard and saw. So when I ran across…
Last week I talked about having a clear call to action that would appeal to your target audience (here is the link in case you missed it: https://realtytechbytes.com/the-case-for-a-call-to-action). This week I want to expand on that concept and tell you how I think your call to action should be implemented. To start with, if you…
I’ve been somewhat obsessed lately with calls to action. So much so that every time I visit a web site that is new to me, the first thing that I do is to figure out what their Call to Action is, and how they implement it. You might be asking “what is a call to…
