It goes without saying that your prospecting system, which is the process that guides a prospect, taking them from stranger to client, is one of the most important, and effective assets in your marketing arsenal. If you want to take your marketing conversions to a new and exciting level, your systems will need to include some…
Let’s do a little role playing today! Here is how we will do it. I’ll pretend to be a potential client looking to hire a real estate agent. Let’s agree that you and this potential client live in a desirable area where home values average around $1,000,000. In that area there are approximately 3,500 members…
I’ve got some questions for you this week. See if you can answer them all and then share the questions and your answers with some one who can give you an objective analysis of them. Why are you a real estate agent? What was your motivation for becoming an agent in the first place, and…
Here we are in the final quarter of 2021! I hope that you have been having a good year in your business in spite of all that has gone on and is going on! Here in Contra Costa County, we have FINALLY been allowed to have indoor church/temple/mosque services and the same for indoor restaurants.…
Three Quarters of 2021 is already gone! Some of you will think that is a good thing because by all accounts this year has been challenging! Others of you have been busy listing and selling houses, while still others have been hunkering down and not getting much done. If you are part of the latter…
Periodically I get asked what would I do if was just starting out as a new real estate agent? And the companion question is “what do you recommend that I do to get business as a new agent?” These are legitimate questions and they point to a real concern that most people have when it…
In 2018 I wrote an article about things to do when you have nothing to do, and it was well received by my readers! Since then It have updated it several times. Most recently I updated it to reflect Covid 19 realities. I think it is time to revisit that article again so here is!…
I don’t know how it is in your area, but open houses are back in my market area! After nearly 18 months of restrictive policies on open houses, many agents had pretty much given up on open houses being a great source of business generation. Lately though, the rules have relaxed and open houses are…
I was thinking about the many skills it takes to be really successful in residential real estate sales. I’m not talking about just closing the occasional sale here and there, I’m talking about real success, the kind that results in an income of mid six figures Gross Commission Income, and more. My friend Tom Hart…
As I write this, Labor Day is about two weeks away! Traditionally, in our business, this marked the end of the summer slow down and the beginning of the last busy market of the year. One could count on new listings coming on the market and new buyers searching for those listings…up until Thanksgiving that…
