With Ninety-two percent of buyers using the internet in some way in their home search process and 50 percent of buyers using a mobile website or application in their home search, getting found via a Google search is critically important. (Source: NAR 2014 PROFILE OF HOME BUYERS AND SELLERS, page 6) Reread the above sentence. Did…
Every November the National Association of REALTORS® gets together to celebrate all things REALTOR®, debate issues, come up with new ideas and party like mad. All of which is only of mild interest to me. But, one thing does happen during this annual convention that I find absolutely essential to EVERY REALTOR®. And that is…
I often am asked how an agent can use social media and social networking to get more web site visitors. I’ve compiled my ten best answers for you. Here then are 10 tips for using social media to drive traffic to your sites… 1. Complete your profile. When you first open your Twitter, Facebook, LinkedIn…
Real estate is a contact “sport”. Houses don’t list or sell themselves without the help of human beings. As a real estate agent, you HAVE to meet people in order to do your business. Unfortunately, not everyone that you meet is on the up and up, and some of these people may actually do you…
As we head into the LAST quarter of 2014, you may be asking yourself what you could do to end the year on a financial “high”. As you know, the time between now and Thanksgiving is often our busiest time of the year, and you may want to make sure that you get your share…
In a few days summer will be over. The Autumnal Equinox is Monday, September 22, 2014 here in California, but as far as the real estate market is concerned, summer is over and the fall selling season is under way. This is traditionally the last “push” of the year. The time between now and Thanksgiving…
I like free stuff. I especially like free stuff that helps me in my business. And I really, really like it when it helps me get new clients. Today I want to tell you about a free tool that you may not know about. It’s called Housing Trends eNewsletter, and it has been around for…
So much has been written about the benefit of using social media in general, and Facebook in particular, to generate leads that you may be weary of yet another such post. But, stick with me because I think you’ll find some real value in this one. Almost everyone agrees that there is opportunity in Facebook. …
If you have been reading this blog for any length of time, you probably realize that I love to find to new products and services that are beneficial to real estate agents. Hopefully that is obvious to you. One of the services that I saw at the recent Inman conference in San Francisco is SecureShow.…
Pinterest only started in 2010, yet millions of users flock to the site daily. Imagine being able to pin just about anything you want on a virtual cork board and you’ll get the essential idea of Pinterest. In addition, you’ll be able to organize these boards into topic-specific scrapbooks. For real estate agents, Pinterest provides…
