School’s out and summer is almost here so I think that it’s time to double down on business generation. A lot of families are headed out on their summer vacations, so the number of people actively involved in house hunting will probably diminish somewhat, but those that are still looking are going to be heavily…
2018 is almost half way over! In just a few short weeks we’ll be into July and from there Labor Day, Thanksgiving and Christmas will be upon us before you know it! I bring this up because it’s already time to review what you are doing to generate business. Things to look at are the…
Lately I have been reading some of the “marketing” language that real estate agents are using on their listings placed on the MLS. What I see is a lot of agents just listing all the FEATURES of a home. While this seems like a reasonable thing to do, there are two major problems in doing…
Every once in a while we have one of those days where there is absolutely nothing going on. When that happens we have some choices to make…we can declare it a holiday and go have fun somewhere or we can turn it into an unexpected day to catch up on things. Here are some ideas…
Every once in a while a book comes along that speaks to me in such a way that it causes some profound changes in how I conduct my life. I recently was told about “The Miracle Morning for Real Estate Agents” by Hal Elrod, Michael J. Maher, Michael Reese and Jay Kinder with Honorée Corder. …
Last week I talked about buying leads, https://realtytechbytes.com/is-it-luck-hard-work-or-skills. This week I want to take a different approach. If you take a look at the graphic you’ll see that 51% of Buyers found the home that they purchased on the Internet. Only 30% found them via the agent they previously used! If you look at the…
Ever notice how some agents have all the luck? I mean some agents get a new listing every week. Heck, some even get them daily! How do they do it? Who knows how they do it, but I’ll bet that hard work, a systematic approach to prospecting, great conversion and presentation skills and maybe a…
While waiting for a flight home from the Berkshire Hathaway HomeServices annual convention this week, I had the opportunity to speak with a young man who is just beginning his real estate sales career. It turned out that he is affiliated with one of our offices in a neighboring state, so he was curious about…
If you are reading this then it’s safe to say that the first four weeks of 2018 are in the books already! Only 48 more weeks to make something happen this year! For this week’s post I thought that I’d give you an easy way to mine the nuggets that this blog contains. I am…
If I had to give you just one piece of real estate marketing advice for 2018 it would be to ramp up your video offerings in your marketing. People want to watch videos. Websites such as Facebook and LinkedIn get great results with video. But there are others as well that benefit from videos. Of…
