RPR or Realtor Property Resource is a FREE tool that is offered as part of your membership in your local Association of REALTORS®. It is actually an offering of the National Association of REALTORS® and you access it by going to http://www.narrpr.com with any web browser. Once there you are confronted with a wide variety…
Do you have any professional designations or certifications? If so, congratulations! You are showing your commitment to providing the highest level of expertise to your clients by spending the time and money necessary to remain at the top of your professional career. If not, you may be wondering if it is worth it. The California…
Introduction To Using WordPress You’ve read in many places on the Internet that it’s important to build your own blog and or website. Whether it be for personal or business use, people tell you to get your own website. But you don’t know how it’s done. You don’t know anything about building websites, and you…
In this age of social media, text messaging and other electronic means of staying in touch, direct mail still works! Don’t believe me, check your mailbox … I’ll bet that you get all sorts of direct mail from businesses (and even other REALTORS®). And I’ll further bet that you get mail from some of the…
Recently Facebook got slapped by HUD and the DOJ because of allegations that their advertising platform could be used to unfairly target or even exclude some protected classes. (See this article for details: https://www.financialservicesperspectives.com/2018/09/hud-and-doj-challenge-facebooks-advertising-platforms-under-the-fair-housing-act/) It’s not for me to say whether or not that they did. But, the result is that there are fewer…
Do you like to use all of Google’s free services? Gmail, Youtube, Maps, Search and many others? Most of us do, but did you know that every time that you use one of these services, Google captures a bit more information about you? You get to have free access to these services, but there is…
Last week I talked about adding the Facebook pixel to your website. This week I want to tell you why you need to do it. Let’s start with the concept of retargeting. Stick with me on this as understanding how it works is crucial to getting you to take action! Let’s say that you took…
Many advertisers on Facebook don’t have the pixel installed on their website. Most think setting it up is complicated while some are only interested in getting a few quick sales and don’t think it’s worth the hassle. However, smart marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you…
A couple of weeks ago I told you about something I discovered at Inman Connect that was a hi tech way to do a low tech old school method for staying in touch. In can you missed it, here is the link https://realtytechbytes.com/hi-tech-spin-low-tech-method This week I want to tell you about a hi-tech way to…
Live video is currently an exciting topic among technologists and futurists and it’s widely expected that it will play a big role in the way we communicate online going forward. And for agents, live video is also very exciting. That’s because it presents us with an entirely new audience to market ourselves to, an entirely…
