While the hype of new tech grows and dies quickly, and the potential for the metaverse to fizzle out and disappear into the past is still quite high, the tech world has been making considerable moves and attention towards the concept just keeps growing. With the popularity of NFTs1, VR gaming2, and online shopping, the…
Periodically I get asked what would I do if was just starting out as a new real estate agent? And the companion question is “what do you recommend that I do to get business as a new agent?” These are legitimate questions and they point to a real concern that most people have when it…
Last week we looked at working with the media to gain some PR. This week let’s see how we can use Social Media with an eye towards improving our PR. LEVERAGE SOCIAL MEDIA Social media helps you reach your target audience, establish your reputation, and communicate the right message to the public. It is one…
Periodically I get asked what would I do if was just starting out as a new real estate agent?And the companion question is “what do you recommend that I do to get business as a new agent?” These are legitimate questions and they point to a real concern that most people have when it comes…
You’re excited about the upcoming launch of your new website. You’re ready to start advertising on Facebook, Instagram, Google Adwords, Bing Ads, and any other places your target audience hangs out. But before you launch your site to the world, does it have the requisite legal pages and disclaimers? You know, the Terms and Conditions,…
The final efforts of video production for marketing purposes will shift to how the video will be distributed. Choosing the right distribution method is crucial to reaching your target audience. No one platform is the best for all types of videos so choose judiciously. Because of the abundance of websites where you can upload your…
Planning: The First Aspect of Video Marketing Nowadays, REALTORS® rely heavily on videos to create a buzz on their listings. And why not? Video marketing is a highly effective and efficient method of delivering your message to the world. Most people would rather watch a video than read text. In fact, all over the globe,…
Have you ever wanted to see how your competitors are advertising on Facebook? I sure have, and up until now it’s been very difficult to find ads when I wasn’t part of the target audience. Those days are over now. Facebook has released a new ad tool that lets you search and display ads by…
By now you have probably used a blast email service to contact your sphere of influence. The convenience of email is truly great. You simply select a blast email provider, upload your list of emails, write your email and hit send. Just like that you have sent 100s of targeted messages to people who will…
Just the other day I was having a conversation with one of my new agents about how to find new buyer or seller prospects. Since I knew that he was very conversant with using Facebook, Instagram, Snapchat and LinkedIn, I suggested that he do some Facebook advertising to generate leads. His reply was that he’d…
