If you have wanted to put together a newsletter to send to your clients, then you may have gotten as far as learning just how difficult that can be. For me the hardest part is coming up with content that is relevant to my target audience and then formatting it into the newsletter. And let’s not forget that…
From time to time I get questions about using Twitter in a real estate practice. Most of the time I discourage the use unless someone has already built a Twitter presence and has followers who can be the audience that user is trying to reach. Another reason that I discourage using Twitter, is that unless…
Many agents ask me if there is any real value in spending time with social media sites like Facebook and LinkedIn. My answer is always a qualified yes because if the questioner is capable of doing a few tasks (that most won’t do) then the sites become valuable sources of new leads. If person asking…
When it comes to generating more leads and sales, have you ever considered online videos as a potential marketing tool? Unfortunately, many agents still are not using online videos in their marketing funnels. Consumer video viewing has grown tremendously over the past few years, and it’s expected to continue. In fact, approximately 100 million internet…
One of the most powerful digital marketing methods in the modern era is email marketing. Email marketing has helped many real estate agents stay connected to prospects and clients simply by staying in touch with them on a regular basis. Email is no longer limited to desktop and laptop usage; most people today check their…
This is the third in a series of five posts on social media marketing for agents. Social Media Considerations for Agents If you are still wondering whether or not you should join the Social Media explosion, you are probably losing potential business to your direct competitors who are using it. The question you should be…
This is the second in a series of five posts on social media marketing for agents. Social Media is Worth the Time Social media is a very important marketing tool for businesses today. Everywhere you go, people are on Facebook, Twitter, LinkedIn, Google+, Pinterest and any other social network that connects people with others. Since…
In a world population of approximately 7 billion, more than 6 billion people have mobile phones. That’s more than the number of people who have computers, televisions and radios. On top of that, mobile web usage has increased tremendously in recent years; in fact, more than half of internet searches are performed on mobile…
In the minds of some people, “Social Media” is just one of the new buzzwords in today’s global marketplace. However, it’s so much more than that – especially for real estate professionals. Social media marketing has become one of the most popular methods used by agents today to generate more leads, customers, and revenue. Social…
Last week I talked about having a clear call to action that would appeal to your target audience (here is the link in case you missed it: https://realtytechbytes.com/the-case-for-a-call-to-action). This week I want to expand on that concept and tell you how I think your call to action should be implemented. To start with, if you…
