One of the best ways to increase your real estate business is by advertising. We’ve known it for years and have utilized it in many different formats with varying results. When I started in real estate print advertising was king. We ran ads in the Sunday Real estate section of the local newspaper and daily…
It goes without saying that your prospecting system, which is the process that guides a prospect, taking them from stranger to client, is one of the most important, and effective assets in your marketing arsenal. If you want to take your marketing conversions to a new and exciting level, your systems will need to include some…
As the real estate industry continues to evolve, staying ahead of marketing trends is crucial for success. In 2024, several emerging trends and technologies are set to transform the way real estate professionals attract and engage clients. This post will highlight these trends, analyze the impact of new technologies, and offer practical advice on how…
Personal branding is more than just a buzzword; it’s a crucial component of success in the highly competitive real estate industry. In a field where many agents offer similar services, a strong personal brand can set you apart, making you the go-to expert in your area. This post will explore why personal branding is essential…
In an era where digital presence is as crucial as your real-world interactions, real estate agents must harness the power of content marketing to stay ahead. As we delve into 2024, it’s clear that the agents who stand out are not just those with the best listings but those who can engage, inform, and resonate…
Could you get your hands on a $100.00? Money that isn’t needed to pay off bills, buy gas, or food? If so, I have some ideas on how you could spend that $100.00 to enhance your business going forward this year. Smart investments can make a significant difference, even as modest as $100. This sum,…
As of December 21st, the Winter Solstice and my favorite day of the year, there are only 10 days remaining until 2023 becomes a memory. However, when you read this, the year 2023 will be even closer to its end! Today’s post is centered on preparing for 2024, ensuring you’re ready to start strong on…
We are in the final quarter of 2023, so it’s time to start planning 2024! There are any number of business planning tools available to you, but most assume that you are actually prepared to get started. To ensure a smooth path forward in your 2024 business planning, I’ve compiled some crucial considerations with the…
You know as well as I do that the real estate business is ever-changing. We’ve all been through those dry spells where leads are scarce, and the phone’s not ringing. While some agents are cold-calling and door-knocking like it’s 1999, those might not be right for you. So, let’s get into it: how can you…
As a real estate agent, you may have experienced some challenging times in the industry recently. Market fluctuations, changing trends, and increased competition can create pain points that leave many agents feeling uncertain about the future. But don’t worry, there’s hope! By exploring new strategies and targeting specific markets, you can navigate these challenges and…
