Everyone’s talking about that lawsuit hitting NAR lately. Right now, we’re all in the dark about what to expect down the line, but the word on the street (and from some pretty savvy folks) is that it’s time to brush up on buyer representation. The California Association of REALTORS® just sent an email nudging agents…
In today’s fast-paced real estate market, standing out from the crowd requires more than just traditional skills and networking; it demands a mastery of modern technology. As the industry continues to evolve, artificial intelligence (AI is becoming an indispensable tool for real estate agents looking to gain a competitive edge. From automating mundane tasks to…
We are in the final quarter of 2023, so it’s time to start planning 2024! There are any number of business planning tools available to you, but most assume that you are actually prepared to get started. To ensure a smooth path forward in your 2024 business planning, I’ve compiled some crucial considerations with the…
Are you finding it tough to secure new clients in this competitive market? You’re not alone. High interest rates are merely the tip of the iceberg. Today, we’re diving deep into the top challenges you might face and, more importantly, how to overcome them. 1. Limited Inventory The Challenge In today’s market, buyer demand…
You know as well as I do that the real estate business is ever-changing. We’ve all been through those dry spells where leads are scarce, and the phone’s not ringing. While some agents are cold-calling and door-knocking like it’s 1999, those might not be right for you. So, let’s get into it: how can you…
Hey there! Remember the days when door-knocking was the go-to method for real estate leads? Times have changed, but some things remain the same. Let’s look at the tried-and-true, and the new ways agents are getting leads. 1. Old School, Still Cool: Door Knocking Even with our phones buzzing and screens everywhere, there’s something…
As I’ve been talking with agents over the past few months, I’ve discovered that many agents are frustrated with staying organized with the available tools on their phones. This has made me remember back to the days of paper planners. Almost every agent had a ring binder with either Day Timer or Franklin Covey’s daily…
When I started in real estate, I was told I had to list to last. This idea was based on the idea that if you had listings, you would always have something to market yourself around. It was also suggested that if you had listings, then buyers would find you. In today’s tight inventory market,…
In today’s fast-paced real estate market, technology isn’t just a luxury; it’s a necessity. As someone who has been in the real estate industry for over 37 years and has worn multiple hats—from Sales Manager to IT Director—I can’t stress enough the importance of leveraging technology to streamline your business. Whether you’re a seasoned agent…
I’m sure you have heard old timers say that direct mail has become obsolete, but reality paints a different picture. Depending on where you live, you may receive direct mail from top agents in your area. Top real estate agents continue to leverage this traditional method, and there’s a reason for that – it’s effective. …
