If you want to be successful in real estate, there are some things you must master. It is not all about closing deals; it is basically about how you develop quality leads, convert those leads into clients, and position yourself as the authoritative expert in the marketplace. Effective communication, networking, and attention to detail will…
2024 is almost ¾ gone! I know that many agents were derailed and distracted by the NAR settlement and that there is still ongoing concern about how we will operate going forward. But one thing is still constant: how to get more business! Here are 15 ideas on how to market yourself and your services,…
In the post-NAR Settlement world, agents need more than a license and a friendly smile to succeed. They need a compelling value proposition articulating why clients should choose them over countless other options. A well-crafted value proposition is not just a marketing tool; it’s the foundation of a successful real estate career. Let’s explore why…
Now that the buyer representation agreement requirement is in place, being a buyer’s agent is more like being a listing agent. As a listing agent, you’ve always pitched your value and discussed fees up-front during the appointment. Now, you have to do the same on the buy side…This is going to change how agents, buyers,…
Finding a new customer is often like finding a needle in a haystack. However, with the right techniques and tools, you can make yourself not just ‘highly visible’ in the marketplace but also easily attract and retain customers. Leveraging a combination of content creation, targeted marketing, and personalized outreach, you can build a strong pipeline…
When I started in residential resales in June 1986, I was in an area where I knew no one. Finding a reliable source of business was my primary concern, and I tried many before I found the one that worked for me. I was certain that I wanted to be a listing agent and that…
With all of the changes in our business, one thing remains constant: the need for a steady stream of leads. Without a robust pipeline of potential clients, even the most experienced agents can find themselves struggling to close deals. This week, we’re diving into five innovative strategies to help you master lead generation and ensure…
Buyer’s agents need to stand out to attract clients. This has always been true to a certain extent. But, I believe this will become even more important on August 17th and in the future. A strong Unique Client Value (UCV) is essential for success, especially with the upcoming changes in compensation. Let’s explore how to…
In today’s world, potential buyers form their first impressions online. That’s why having a strong online presence is crucial for real estate agents. But with countless listings competing for attention, how can you make your properties stand out? The answer is simple: video marketing. Why Video? It’s All About Engagement Let’s face it, people are…
Artificial Intelligence (AI) is revolutionizing various industries, and real estate is no exception. AI tools can significantly enhance lead generation, client engagement, and overall business efficiency for residential real estate agents and brokers. Many of the tools we use have integrated AI into their offerings in a way that is virtually invisible to the user.…
