Are you using a CRM? Lately I have been working with agents at a leading Bay Area real estate company to teach them how to use the company provided CRM. So far the adoption rate has been increasing, but not everyone is jumping in! So, I asked ChatGPT to come up with 10 reasons why…
In recent times, the real estate industry has faced significant legal scrutiny, with lawsuits brought against the National Association of Realtors (NAR) prompting a reevaluation of industry practices. As agents, it’s crucial to understand the implications of these legal challenges and proactively adapt to ensure continued success in this ever-evolving landscape. As always, you must…
Unless you have been living under a rock for the past few months, you should be well aware that big changes are coming in the way we do real estate. Today’s Wall Street Journal provided a fairly well-balanced report on the $418 million settlement reached between NAR and the plaintiffs in the commission lawsuits. One…
Artificial intelligence is revolutionizing the real estate industry by introducing efficiencies and insights that were previously unimaginable. AI is not just changing the game; it’s redefining the playing field, making operations more efficient, decisions more data-driven, and services more personalized. From predictive analytics to intelligent virtual assistants, AI is enhancing every facet of the industry,…
In an era where digital presence is as crucial as your real-world interactions, real estate agents must harness the power of content marketing to stay ahead. As we delve into 2024, it’s clear that the agents who stand out are not just those with the best listings but those who can engage, inform, and resonate…
Most of our markets are experiencing low inventory. Because of this, a savvy agent would want to concentrate on building a solid listing presence. One of the tools available to you, for FREE, to do this is RPR Market Trends. Real estate agents can leverage RPR’s Market Trends and Neighborhood Charts to gain more listings…
As a real estate agent, SEO is your digital key to unlocking greater visibility in an increasingly online marketplace, where most homebuyers start their home search on the internet. By optimizing your online content with the right keywords, local SEO strategies, and mobile-friendly designs, you not only enhance your listings’ visibility but also significantly increase…
(Be sure to read to the end to see Pictory in Action) I am constantly looking for innovative tools that agents and lenders can use to boost business. One such tool that has garnered attention is Pictory, a powerful video creation platform that leverages artificial intelligence to transform text and static images into engaging video…
Was one of your New Year resolutions to generate more business in 2024 than you did in 2023? If so, I applaud you! From where we sit right now, we have almost the entirety of 2024 to get there. Lots of time ahead of us and lots of opportunity to do some of the things…
Could you get your hands on a $100.00? Money that isn’t needed to pay off bills, buy gas, or food? If so, I have some ideas on how you could spend that $100.00 to enhance your business going forward this year. Smart investments can make a significant difference, even as modest as $100. This sum,…
