Real estate agents often ask me how they can break through and dramatically grow their business. The smart aleck answer is that the best prospecting tool is the one that you will use every day! Even though that answer is true as far as it goes, it’s not all that helpful. I think what they…
In today’s fast-paced real estate market, possessing a solid foundation of tech skills is essential for any agent looking to stay competitive and succeed. The integration of technology into real estate has revolutionized how agents operate, making it critical for professionals to stay updated with the latest tools and techniques. Here are some must-have tech…
As the real estate industry continues to evolve, staying ahead of marketing trends is crucial for success. In 2024, several emerging trends and technologies are set to transform the way real estate professionals attract and engage clients. This post will highlight these trends, analyze the impact of new technologies, and offer practical advice on how…
Customer Relationship Management (CRM) systems are indispensable tools for real estate agents who want to optimize their workflows and enhance their interactions with clients. These systems serve as more than just databases; they are dynamic tools that help you manage your information and communication logs and ensure you can follow up on leads and opportunities…
In today’s real estate landscape, success often hinges on adapting and innovating. While traditional methods like open houses and direct mail still play a crucial role, savvy real estate agents are increasingly exploring alternative strategies to expand their reach, attract new clients, and stay ahead of the competition. In this blog post, we’ll delve into…
Personal branding is more than just a buzzword; it’s a crucial component of success in the highly competitive real estate industry. In a field where many agents offer similar services, a strong personal brand can set you apart, making you the go-to expert in your area. This post will explore why personal branding is essential…
Your biography is often your first introduction to potential clients. It’s more than just a summary of your qualifications, it’s your pitch, your chance to connect, and a tool to stand out. As we move in to the post NAR lawsuit era, effectively communicating our skills and professionalism become of paramount importance. In this post,…
Are you using a CRM? Lately I have been working with agents at a leading Bay Area real estate company to teach them how to use the company provided CRM. So far the adoption rate has been increasing, but not everyone is jumping in! So, I asked ChatGPT to come up with 10 reasons why…
In recent times, the real estate industry has faced significant legal scrutiny, with lawsuits brought against the National Association of Realtors (NAR) prompting a reevaluation of industry practices. As agents, it’s crucial to understand the implications of these legal challenges and proactively adapt to ensure continued success in this ever-evolving landscape. As always, you must…
Unless you have been living under a rock for the past few months, you should be well aware that big changes are coming in the way we do real estate. Today’s Wall Street Journal provided a fairly well-balanced report on the $418 million settlement reached between NAR and the plaintiffs in the commission lawsuits. One…
