Released: 2012 NAR Profile of Homebuyers and Sellers

Well, it’s here.  The The 2012 NAR Profile of Home Buyers and Sellers that is released every year on the last day of the NAR conference was released today. This is one of those documents that I believe EVERY real estate professional should own.  NAR sells this document as a printed soft cover book for…

Real estate CRM for everyone…even if you are not “techie”

You may know that I teach a course for the California Graduate Realtor Institute entitled “Money Making Strategies for Success”  (I co-authored the most recent revision).  I also teach a course entitled “Technology Applications in Real Estate” for the same program, and I was the sole author of the most recent version. Invariably in each…

Smart phone apps breathe new life in old school technique

One of my “secret” prospecting tools as an agent was to send thank you notes to people that I had met.  My wrinkle was that I kept a box of thank you notes and a roll of stamps in my car so that I could write that note, address it and mail it immediately. Depending…

Rethinking the agent real estate web site

Last week I taught a class that I recently wrote called “The Facebook Money Machine…your next client is on Facebook” at a local Association of REALTORS®. We had about 20 agents and brokers show up and for the next 90 minutes they learned about my vision for using the social media giant to locate and…

Monkey with your business card for better results

Ever wondered what happens to those business cards that you pass out to people that you meet?  My hopes were that the person would take the card and sooner, rather than later, use it to contact me! Of course, the reality is much different.  Unless someone has an immediate need to get back to me,…

HomeSpot just might hit the spot for your sellers

I have heard a few tales of woe lately from agents around the Bay Area about homes that have sold only to fall out of escrow due to what was found during the inspection process. Many of the homes that appeared to be in excellent condition had thousands of dollars worth of deferred maintenance that…

You really need this report, seriously, open this now!

If you are through with the Black Friday, Small Business Saturday and Cyber Monday madness, and if you still have about $20.00, why not splurge on something useful to your business? I am talking about you buying the National Association of REALTORS® Profile of Home Buyers and Sellers 2011.  This is a 124 page document…

Introducing A Revolutionary New Approach To Marketing – And How YOU Can Take Advantage Of It Before Anyone Else!

Mobile Websites Are a MUST for “Mobile-Only” Web Users Can you believe that some Internet users ONLY access the web from their mobile phones?  Considering the explosive popularity the mobile market has experienced in recent years, it really isn’t that hard to believe. While still in the minority, a significant percentage of internet users (approximately…

Social media marketing in just seven days

Here is the final reposting of my vacation series.  By the time you read this I will be back at work, tanned, rested and ready to go.  You might not be any of those, but you might be wondering how you could best go about putting social media to work for your business.  The following…

Are you a real estate dinosaur?

As this post is being published I am in the final week of my vacation.  I sure hope that I am having a good time! I hope that you are having a good time too, but how about taking a few minutes to check and see if you are exhibiting dinosaur behavior or not!  Here…