I’ve been somewhat obsessed lately with calls to action. So much so that every time I visit a web site that is new to me, the first thing that I do is to figure out what their Call to Action is, and how they implement it. You might be asking “what is a call to…
As we near the end of the year it’s time to get the planning for next year underway. For some of us, the planning is well underway. But in any case, I wanted to bring something to your attention that may not be on your radar. Your agents are being inundated with technology to an…
Well, it’s here. The The 2012 NAR Profile of Home Buyers and Sellers that is released every year on the last day of the NAR conference was released today. This is one of those documents that I believe EVERY real estate professional should own. NAR sells this document as a printed soft cover book for…
You may know that I teach a course for the California Graduate Realtor Institute entitled “Money Making Strategies for Success” (I co-authored the most recent revision). I also teach a course entitled “Technology Applications in Real Estate” for the same program, and I was the sole author of the most recent version. Invariably in each…
One of my “secret” prospecting tools as an agent was to send thank you notes to people that I had met. My wrinkle was that I kept a box of thank you notes and a roll of stamps in my car so that I could write that note, address it and mail it immediately. Depending…
Last week I taught a class that I recently wrote called “The Facebook Money Machine…your next client is on Facebook” at a local Association of REALTORS®. We had about 20 agents and brokers show up and for the next 90 minutes they learned about my vision for using the social media giant to locate and…
Ever wondered what happens to those business cards that you pass out to people that you meet? My hopes were that the person would take the card and sooner, rather than later, use it to contact me! Of course, the reality is much different. Unless someone has an immediate need to get back to me,…
I have heard a few tales of woe lately from agents around the Bay Area about homes that have sold only to fall out of escrow due to what was found during the inspection process. Many of the homes that appeared to be in excellent condition had thousands of dollars worth of deferred maintenance that…
If you are through with the Black Friday, Small Business Saturday and Cyber Monday madness, and if you still have about $20.00, why not splurge on something useful to your business? I am talking about you buying the National Association of REALTORS® Profile of Home Buyers and Sellers 2011. This is a 124 page document…
Mobile Websites Are a MUST for “Mobile-Only” Web Users Can you believe that some Internet users ONLY access the web from their mobile phones? Considering the explosive popularity the mobile market has experienced in recent years, it really isn’t that hard to believe. While still in the minority, a significant percentage of internet users (approximately…
