This is the third in a series of five posts on social media marketing for agents. Social Media Considerations for Agents If you are still wondering whether or not you should join the Social Media explosion, you are probably losing potential business to your direct competitors who are using it. The question you should be…
This is the second in a series of five posts on social media marketing for agents. Social Media is Worth the Time Social media is a very important marketing tool for businesses today. Everywhere you go, people are on Facebook, Twitter, LinkedIn, Google+, Pinterest and any other social network that connects people with others. Since…
Recently I taught the newly rewritten GRI (Graduate of the REALTOR® Institute) “Technology Applications in Real Estate” course at a local Association of REALTORS®. Before the class began, several of the students in the class were loudly opining to each other how worthless they thought that Facebook was and what a colossal waste of time…
One of the topics that comes up frequently when talking with agents is how they can come up with content for their web sites, blogs, Facebook and LinkedIn sites. Most of us are uncomfortable with having to face the prospect of continually coming up with new material for these sites. Trust me on this one,…
In this age of social media and technology, it is sometimes easy to forget this fact: Just as the internet can have a positive effect on your business, it can also have some extremely damaging effects. As you probably know, before choosing a real estate agent to do business with, many consumers go online to…
I was recently asked by an agent where she could find material to share on LinkedIn, Facebook and other social sites. My initial thought was “everywhere” but on further thought, I realized that even though shareable content IS everywhere, most agents are not aware of it or even how to share it. So, this week…
In this day and age of smart phones and easy accessibility to information, I don’t see the necessity of carrying around business cards. If I give my card to someone, chances are it gets lost or at best the recipient has to manually enter the info into their computer or phone. Consequently, when I started…
As this is being written we are only a few weeks away from the mid point of the year. This should not be startling news unless you are one of the many real estate agents who have not hit their income goals for the year so far. If that is you, and your income for…
We are having a power outage for the second day in a row. It seems like PG&E cannot get it’s act together in fixing this one. A little while back they tore up some roads nearby and and told us that after they were done we would have fewer and less severe outages. Right! Last…
If you are one of the many California REALTORS® who use zipForms 6 Professional to create contracts, then you are probably at the end of your rope when it comes to the nearly incessant Java updates of the past few months. If you are a Mac user you have discovered that Apple shuts off the…
