9 Online Reputation Management Tips for real estate agents Today, before someone chooses to do business with you, chances are they may take the time to ‘Google’ your name or business name. While this may seem like the smart thing to do as a consumer, it can be a nightmare for real estate agents. If…
When you read this two thirds of 2016 will be history! Labor Day Weekend is one week away and it traditionally marks the beginning of the fall real estate selling season. We essentially have about two and a half months before Thanksgiving and the beginning of the winter slow down. So, if you haven’t yet…
Social media sites have been offering advertising programs for a while now. Sites like Facebook and LinkedIn provide real estate agents with the means to promote and reach targeted audiences on their sites. The programs are becoming quite popular because of the results they are able to deliver. Additionally, it’s a new way to reach…
Isn’t it about time that you got rid of that AOL, Comcast, Earthlink or Yahoo email address? Using an email address at one of these free sources does NOT make you look professional and it certainly does nothing for your branding. But, what about those email addresses that your broker gives you? Why not use…
Marketing Basics I got to thinking about marketing today so I thought I’d review this all important subject with you today. I was also reminded that the end of the year is about 27 weeks away. Thinking about this made me wonder: if we are half way through the year are you at least half way…
My email inbox is a constant source of information! I subscribe to a lot of newsletters that bring me information on new technologies, new uses for old technologies and quite a lot of information that I can’t find any immediate use for, yet is interesting none the less. I also wade through a truly astonishing…
I’ve said this before, and I’ll say it again, we LOVE to HATE Zillow. But, as I have also said before, that is a very short sighted attitude to take. Yes, I know, Zillow takes OUR listings that we worked so hard to get, and then spends millions advertising them so that they can get…
Have you ever taken a step back and really looked at the life cycle of a client? If you haven’t, it’s worth your time to do so, as each step of the way can be improved with technology tools that are either free or low cost. Obviously anything that you can do to improve your…
Have you ever thought of using Facebook to find new buyer or seller leads? It’s only the number one social network on the planet and pretty much all age groups are users of the platform. Perhaps you have subscribed to what all of the gurus have been teaching and have been disappointed by the results…
I’m often asked by new agents what can they do to get started or how can can I get my first sale? I have a standard litany of responses which include calling or mailing your sphere of influence, starting a farm, holding open houses and so on. They all work to the extent that the…
