Isn’t it about time that you got rid of that AOL, Comcast, Earthlink or Yahoo email address? Using an email address at one of these free sources does NOT make you look professional and it certainly does nothing for your branding. But, what about those email addresses that your broker gives you? Why not use…
Marketing Basics I got to thinking about marketing today so I thought I’d review this all important subject with you today. I was also reminded that the end of the year is about 27 weeks away. Thinking about this made me wonder: if we are half way through the year are you at least half way…
My email inbox is a constant source of information! I subscribe to a lot of newsletters that bring me information on new technologies, new uses for old technologies and quite a lot of information that I can’t find any immediate use for, yet is interesting none the less. I also wade through a truly astonishing…
I’ve said this before, and I’ll say it again, we LOVE to HATE Zillow. But, as I have also said before, that is a very short sighted attitude to take. Yes, I know, Zillow takes OUR listings that we worked so hard to get, and then spends millions advertising them so that they can get…
Have you ever taken a step back and really looked at the life cycle of a client? If you haven’t, it’s worth your time to do so, as each step of the way can be improved with technology tools that are either free or low cost. Obviously anything that you can do to improve your…
Have you ever thought of using Facebook to find new buyer or seller leads? It’s only the number one social network on the planet and pretty much all age groups are users of the platform. Perhaps you have subscribed to what all of the gurus have been teaching and have been disappointed by the results…
I’m often asked by new agents what can they do to get started or how can can I get my first sale? I have a standard litany of responses which include calling or mailing your sphere of influence, starting a farm, holding open houses and so on. They all work to the extent that the…
These days it seems like much of the communication between real estate agents and clients is done with text messages (Also known as SMS messages). It’s hard to beat the convenience and immediacy of SMS in a real estate transaction, but there is a glaring problem! I’m pretty sure that you have run across this…
Ever heard of the term “curation”? If so, do you wonder what it means? Here is a definition from whatis.com: Content curation is the gathering, organizing and online presentation of content related to a particular theme or topic. As a rule, a content curation site reproduces some of the original content and links to the…
One twelfth of the year is gone already! Are you one twelfth of the way to your 2016 income goal? If you are not there yet, read on. I may have a few ideas that can help you get there. In my coaching practice lately, almost everyone I have been helping has asked me how…
