Jerry Kidd

How Perplexity AI Can Help You Win More Listings

So many AI tools are available today that it is becoming hard to keep up!  Today, I used Perplexity.ai to research how to generate listing leads.  What follows is the prompt that I used, along with its results.  I have not edited the results since I want you to see what it can do. First,…

Jerry Kidd

7 Smart, Budget-Friendly Ways to Generate Real Estate Leads

Lead generation is the lifeblood of any successful real estate business, but it’s also one of the biggest challenges. Too many agents assume they need deep pockets to generate leads, relying on expensive ads, paid lists, or flashy marketing campaigns. Others expect leads to roll in effortlessly and get frustrated when that doesn’t happen. The…

Jerry Kidd

Use AI to write Irresistible Property Descriptions

Capturing buyers’ attention with compelling property descriptions is essential. A well-written property description can mean the difference between a home sitting on the market for weeks or attracting multiple offers in days. With AI-powered tools like ChatGPT, real estate agents can now craft engaging, high-converting property descriptions in minutes.   This post’ll explore how AI…

Jerry Kidd

CES 2025: The Smart Home Revolution Every Real Estate Pro Needs to Know About

The Consumer Electronics Show (CES) is one of the world’s largest and most influential tech trade shows, showcasing cutting-edge innovations from global companies and startups alike. Held annually in Las Vegas, Nevada, CES typically takes place in early January and spans several days. Organized by the **Consumer Technology Association (CTA)**, the event attracts tech enthusiasts,…

2024 NAR Profile of Home Buyers and Sellers  

The NATIONAL ASSOCIATION OF REALTORS® (NAR) releases its annual *Profile of Home Buyers and Sellers* to analyze trends among recent buyers and sellers who completed transactions between July 2023 and June 2024. This flagship report, published since 1981, is a must-read for real estate professionals looking to stay ahead.   Each year, NAR compiles the…

Jerry Kidd

Why Your CRM Needs Segmentation (and How to Do It Right)

A CRM (Customer Relationship Management) system is more than just a digital Rolodex. For real estate agents, it’s the powerhouse that keeps you connected with clients, nurtures leads, and ultimately drives business success. But here’s the catch: simply having a CRM isn’t enough. If your contacts aren’t segmented, you’re missing out on a huge opportunity…

Jerry Kidd

Stop Waiting, Start Winning: How to Build Your Real Estate Business

What separates successful agents from the rest? It’s not luck, charm, or even years of experience. The top-performing agents know one simple truth: waiting for business to come to you is a recipe for inconsistency. If you want to thrive in real estate, you need to stop waiting and start creating opportunities through proactive prospecting.…

Jerry Kidd

How to Create a Winning Real Estate Marketing Plan

Creating a winning real estate marketing plan isn’t just for the big-shot agents with endless budgets—it’s for anyone looking to take their business to the next level. While your business plan is the foundation of what you do, outlining your goals, budget, and operations, your marketing plan is where the magic happens—it’s the “how” of…

This Isn’t About Tomorrow’s Leads – It’s About Today’s Decisions

Why Consistent Action in Prospecting is the Only Way to Thrive in Real Estate As a real estate agent, it is easy to fall into this rut where we all hope for that next lead, call, and deal. You know what I mean, waiting around for a lead to fall in your lap, hoping today…

Jerry Kidd

10 Must-Read Books for Real Estate Agents who want to Stay Ahead of the pack

In the competitive world of real estate, one thing’s for sure: continuous learning is more than a strategy- it’s an absolute necessity. The most successful agents aren’t just great sellers; they are readers, innovators, and lifelong learners. Whether new to the field or looking to take your business to the next level, the right books…