Now that the buyer representation agreement requirement is in place, being a buyer’s agent is more like being a listing agent. As a listing agent, you’ve always pitched your value and discussed fees up-front during the appointment. Now, you have to do the same on the buy side…This is going to change how agents, buyers,…
Finding a new customer is often like finding a needle in a haystack. However, with the right techniques and tools, you can make yourself not just ‘highly visible’ in the marketplace but also easily attract and retain customers. Leveraging a combination of content creation, targeted marketing, and personalized outreach, you can build a strong pipeline…
When I started in residential resales in June 1986, I was in an area where I knew no one. Finding a reliable source of business was my primary concern, and I tried many before I found the one that worked for me. I was certain that I wanted to be a listing agent and that…
With all of the changes in our business, one thing remains constant: the need for a steady stream of leads. Without a robust pipeline of potential clients, even the most experienced agents can find themselves struggling to close deals. This week, we’re diving into five innovative strategies to help you master lead generation and ensure…
Buyer’s agents need to stand out to attract clients. This has always been true to a certain extent. But, I believe this will become even more important on August 17th and in the future. A strong Unique Client Value (UCV) is essential for success, especially with the upcoming changes in compensation. Let’s explore how to…
In today’s world, potential buyers form their first impressions online. That’s why having a strong online presence is crucial for real estate agents. But with countless listings competing for attention, how can you make your properties stand out? The answer is simple: video marketing. Why Video? It’s All About Engagement Let’s face it, people are…
Artificial Intelligence (AI) is revolutionizing various industries, and real estate is no exception. AI tools can significantly enhance lead generation, client engagement, and overall business efficiency for residential real estate agents and brokers. Many of the tools we use have integrated AI into their offerings in a way that is virtually invisible to the user.…
Alright, agents, it’s the first day of the third quarter. No more excuses, no more procrastination. The first half of the year is behind us, and it’s time to take a hard look at your performance. If you’re not where you want to be, consider this your wake-up call. Here’s how to stop underperforming and…
Real estate agents often ask me how they can break through and dramatically grow their business. The smart aleck answer is that the best prospecting tool is the one that you will use every day! Even though that answer is true as far as it goes, it’s not all that helpful. I think what they…
In today’s fast-paced real estate market, possessing a solid foundation of tech skills is essential for any agent looking to stay competitive and succeed. The integration of technology into real estate has revolutionized how agents operate, making it critical for professionals to stay updated with the latest tools and techniques. Here are some must-have tech…
