Jerry Kidd

The Newest Real Estate Technologies of 2025

The Newest Real Estate Technologies of 2025 Real estate technology is moving fast. In the past six months, from March through August 2025, a fresh wave of tools has landed on our desks. Some feel like future concepts. Others already save real time and real money. I put together this ranked list of the most…

Jerry Kidd

The Buyer-Agent Compensation Shift: What 2025 Demands of You

The Buyer-Agent Compensation Shift: What 2025 Demands of You A little over a year ago, I told a room of REALTORS®: “When a paradigm shifts, past success guarantees nothing. Everyone goes back to zero.” That was the day our MLS removed the field showing buyer-agent compensation. It wasn’t a rumor – it happened. And with…

Jerry Kidd

The #1 Mistake Real Estate Agents Make When Business Is Good

If you’re in real estate, you already know that long term success is never about luck. It’s about choices—small, daily ones that add up over time.This week, I came across something in James Clear’s excellent 3-2-1 Newsletter that stopped me in my tracks: “Strangely, life gets harder when you try to make it easy. Exercising…

Jerry Kidd

How to Wake Up a Sleeping CRM Mini Guide

How to Wake Up a Sleeping CRM Mini Guide Let’s get something straight: despite all the noise about AI, instant cash offers, and DIY real estate apps, agents are still at the center of the transaction — and there’s one big reason why: Relationships. People still want a trusted guide, not just a search bar…

Jerry Kidd

The Three Currencies Every Real Estate Pro Must Master – And How to Trade Them Wisely

The Three Currencies Every Real Estate Pro Must Master – And How to Trade Them Wisely I owe today’s post to Michael Montgomery, the brain behind REV Real Estate School’s weekly “REALTOR Wisdom” newsletter. Every Friday his bite-sized email lands in my inbox with three quick ideas and one quotable insight designed to sharpen an…

Jerry Kidd

The Top 3 Actions Every Agent Should Take in the Second Half of 2025

Let’s cut through the fluff. Most agents think they’re working hard, but often, they’re avoiding the real work and hoping a shiny new app or CRM will save the day. It won’t. But these three things will. 1. Mine Your Database with a Systematic Follow-Up Plan Why it’s a winner: It’s low-cost, warm, and the…

Jerry Kidd

What Smart Real Estate Agents Are Using to Succeed in 2025

If you’ve followed me for a while, you know I’m always looking for tools that make real estate easier, more profitable, and let’s be honest, a little more fun. Whether it’s a shiny new AI tool, a marketing platform, or a CRM that finally plays nice with your workflow, I’m constantly researching what’s out there…

Jerry Kidd

5 Hidden Traps That Keep Agents from Reaching Their Full Potential

In my decades of working with real estate professionals, I’ve noticed something both troubling and familiar. Many talented agents get stuck. Not because they lack skill or ambition, but because of the silent traps they fall into along the way. Let’s talk about five of the biggest culprits. If any of these hit home, don’t…

How to Become a Standout Real Estate Agent with the Data-to-Empathy Method

Do This: Start with Data, then move to Empathy Think about this for a moment: What’s the core job of a real estate agent? Is it all flashy sales pitches, aggressive negotiations, and closing deals like in those high-stakes TV dramas? Or is there something more profound, and far simpler, that makes an agent truly exceptional?…

Why Are So Many Real Estate Agents So Bad at This One Thing?

Let me ask you something: Have you ever crushed it at an open house—great turnout, meaningful conversations, lots of interest—and then… nothing came of it? No calls. No offers. No follow-ups. If this sounds familiar, I hate to break it to you… but the problem probably isn’t the market. It’s the follow-up. For some mysterious…