All that planning and preparation will take you to this: the actual production. You’re nearly halfway through the video marketing process, but the day of the shoot is when everything you’ve conceptualized will finally materialize. Production entails filming, first and foremost. With your storyboard, shot and production schedule on hand, you have a multitude of…
Preparation is Key Once you have a plan and a particular objective for your video, you need to carry on the creative phase of the process. Pre-production, the second aspect of video marketing is considered the preparation phase. What happens before the actual filming of the video is vital to the overall success of the…
Planning: The First Aspect of Video Marketing Nowadays, REALTORS® rely heavily on videos to create a buzz on their listings. And why not? Video marketing is a highly effective and efficient method of delivering your message to the world. Most people would rather watch a video than read text. In fact, all over the globe,…
Videos are effective in getting customers to purchase products and services online. They have been so successful that retail giants have used them to increase sales and conversions on their websites. Major British retailer, Marks and Spencer, features videos on their product pages. A shopper that visits the page of their latest blue cardigan will…
Let’s do a little role playing today! Here is how we will do it. I’ll pretend to be a potential client looking to hire a real estate agent. Let’s agree that you and this potential client live in a desirable area where home values average around $1,000,000. In that area there are approximately 3,500 members…
How is this for a headline on a real estate tools website? YOU ARE A MODERN REAL ESTATE AGENT. YOUR TOOLS SHOULD BE TOO dashCMA equips you with a modern pricing #perspective that your competition isn’t showing. Win more listings, win more accepted offers but more importantly, win your client’s trust. I don’t know if…
Have you ever heard the expression “windshield time”? The Urban Dictionary defines windshield time as the amount of time wasted or lost driving from point A to point B during work hours. If you are like many real estate agents you have a lot of time spent in your car going from place to place…
Have you ever wondered how to find someone’s email address? I know that I have been asked that question many times, so I went on a hunt to find ways to do just that! Here are three ways to find those addresses. One is free, but the others have some cost associated with them. If…
According to REALTOR® magazine “prospecting is the lifeblood of any successful real estate career. It’s that simple. The more people you come in contact with, the more listing and sales you can achieve. All it takes is a plan and some persistence.” To help you achieve that plan they offer the Prospecting Tool Kit at:…
Last April I wrote an article about things to do when you have nothing to do, and it was well received by my readers! I thought that I’d bring it back around again and add a few and change a few. What follows is the 2019 version! Every once in a while we have one…
