We all know that getting reviews, testimonials and positive customer comments is hugely important these days. But, we also know how hard to is to get them. I ran across a new service called Effortless Reviews recently that has a way to get reviews on your Google My Business page. (Don’t have a Google My…
As I find myself in the waning years of my real estate career I am looking back over my 33 years in this business and I see that there were several contributing factors to my longevity. I am going to list them here for you. You may find that you may want to emulate some…
In fact, don’t do anything in the office at all! Except to meet your clients who want to meet in the office, attend office meetings and other management required office attendance. Other than that, you need to be spending your time where the clients are…and I have a news flash for you…they aren’t in your…
I constantly get this question (or some variation of it) “What CRM should I use? I think the reason that I get this question so often is because agents are finally getting the picture that they need some method to keep track of their leads and a method to stay in touch with sphere’s of…
In this age of social media, text messaging and other electronic means of staying in touch, direct mail still works! Don’t believe me, check your mailbox … I’ll bet that you get all sorts of direct mail from businesses (and even other REALTORS®). And I’ll further bet that you get mail from some of the…
From May 26th through June 23rd, I ran a series of posts on Video Marketing for real estate agents. That series laid out, in detail, things that you might want to do if you were interested in getting into video marketing. However, I realize that doing all of that may be more than you want…
The final efforts of video production for marketing purposes will shift to how the video will be distributed. Choosing the right distribution method is crucial to reaching your target audience. No one platform is the best for all types of videos so choose judiciously. Because of the abundance of websites where you can upload your…
All that planning and preparation will take you to this: the actual production. You’re nearly halfway through the video marketing process, but the day of the shoot is when everything you’ve conceptualized will finally materialize. Production entails filming, first and foremost. With your storyboard, shot and production schedule on hand, you have a multitude of…
Preparation is Key Once you have a plan and a particular objective for your video, you need to carry on the creative phase of the process. Pre-production, the second aspect of video marketing is considered the preparation phase. What happens before the actual filming of the video is vital to the overall success of the…
Planning: The First Aspect of Video Marketing Nowadays, REALTORS® rely heavily on videos to create a buzz on their listings. And why not? Video marketing is a highly effective and efficient method of delivering your message to the world. Most people would rather watch a video than read text. In fact, all over the globe,…
