As I write this, Labor Day is about two weeks away! Traditionally, in our business, this marked the end of the summer slow down and the beginning of the last busy market of the year. One could count on new listings coming on the market and new buyers searching for those listings…up until Thanksgiving that…
This post will wrap up my 3 part series on PR by looking at community relations. BUILD STRONG COMMUNITY RELATIONS Focus on building and strengthening relations between you and the community. Show the public that you don’t just care about building your brand but helping them meet their goals as well. Be involved and become…
Last week we looked at working with the media to gain some PR. This week let’s see how we can use Social Media with an eye towards improving our PR. LEVERAGE SOCIAL MEDIA Social media helps you reach your target audience, establish your reputation, and communicate the right message to the public. It is one…
Starting this week and for the next two weeks, I want to “talk” to you about Public Relations or PR. Public relations or PR is about communication and reputation. It governs how the public perceives your organization and has a significant impact on who engages in business with you because people make half their buying…
If you have been following this blog for any length of time, or if you have ever taken a class from me, then you are already aware of how much I value prospecting for business! My belief is that if you don’t have someone lined up ready to do business with you, then all of…
Today is July 4th, so if you are reading this in the United States, Happy 4th of July! We celebrate this day to commemorate our independence from England. This independence was won by ordinary citizens armed with guns who stood up to an oppressive government and won. If you are reading this in the UK…
Mornings can be a tough part of the day. Sometimes I don’t want to get up and go to work. But mornings are important. A good morning is the most important step to ensuring that you have a good day. If you stumble out of bed, shower, get dressed, and rush out the door with…
Every business owner seems to have a secret to their success. For some, it’s an ability to think outside of the box and take risks. For others, it’s staying humble, even when faced with huge success. While every business owner is different, you’ll notice that there are also some things that they seem to share.…
Did you ever read a book that changed your life? I did. In my first year in real estate I was turned on to “Real Estate Listing Magic” by Gael Himmah. Gael was a northern California real estate broker that wrote and published this book in 1964 and it eventually became the “bible” for…
I met the future of real estate agents today, and I have to say that I am impressed. First a little background on why I would say that. By the way, that statement was made 10 years ago in 2011. Yet the issues that I describe below are still rampant today. Much of the problem…
