Where do you get your real estate industry news? If you just rely on your local Association of REALTORS® newsletter or MLS splash page, you may be missing out on some key information that could help you better serve your clients. What follows is the list of sites that I regularly check out and I…
Here in the US, Income Tax day was a month ago. By now you have paid your taxes and maybe even filed an extension so that your actual tax return has been delayed. In either case, if you owed money you had to send it in. Did you struggle with your return? Pulling expenses together…
I first ran the following article on August 29th, 2021. I was recently asked about it so I thought it would be good to re-run it. On another note, I will be presenting my “The Nine Things I had to Learn to be Successful as a REALTOR®” talk at the Realtors Marketing Association in Danville…
This was first published in January 2021 here on RealtyTechBytes (https://realtytechbytes.com/take-control-of-the-way-you-work-with-the-mls-with-mytheo/). The App is so useful that I wanted to bring your attention back to it. What follows is that post that has been updated for 2022. MyTheo, based in San Francisco, brings the power of the Multiple Listing Service and so much more to…
If you are running email marketing campaigns, chances are you are already using the popular newsletter format, which usually are sent out monthly or every couple of weeks. The trouble is far too many of us stop right there and don’t use any other type of email campaign, and that’s a big mistake! Let’s look…
This was first published on RealtyTechBytes back in April of 2019. I think it’s a valuable resource and so wanted to bring it to your attention again! Did you ever wish that you had your own Guide Booklets that you could hand to your buyer and seller clients (and prospects)? I know that you can…
What was in your mailbox today? Bills? Magazines? Postcards from other real estate agents? Other junk mail? If so, you are like everyone else! But, if by chance you got a hand written note from someone, how did it make you feel? I’ll bet it lifted your spirits! And once again you would be like…
By now you must have come to the conclusion that social media has to be part of your client acquisition and client nurturing process. For those of us who started in the days of MLS books and face to face meetings, keeping up with the demands of new age, electronic marketing can be a…
While doing some research on the web the other day I ran across a statistic that was a bit astonishing. In essence, it was claimed that the data collection forms used on real estate websites were only 1~1.5% effective in producing a lead. What this means is that for every 100 people who visit your…
Lately I have been thinking about “what is the cost to an agent to acquire a new client?” That lead me to wonder about the different ways we use to attract new clients. From there I started thinking about ways to measure the effectiveness of the various ways we use to find new clients. Our…
