Jerry Kidd

It’s the little things that matter

I attend two local marketing meetings in our area.  Agents from many of the local brokerages attend as well as title & escrow, inspectors, property managers, lenders and other people from various other support industries also attend. The purpose is to network and promote listings as well as buyer and seller wants and needs. As…

Jerry Kidd

Take control of your email inbox or how I learned to love gmail again!

I was meeting with an agent the other day when I noticed that she has over 4,000 unread emails in her gmail account! (The total number of read and unread emails was staggering!) When I asked her about it she replied that her email has become almost unusable.  Further questioning revealed that her clients know…

Jerry Kidd

Take this quiz to thrive in the current market

With all the changes going on in our market these days you may be among the agents who are wondering how to make the new realities work for them. If you are, I’ve got some questions for you.  I have found that when things change, it’s often helpful to revisit my “why”.  The following questions…

Jerry Kidd

Should I rent my home or should I sell?

Have you got a listing that has been on the market for 30 days or more with no offers? Are your sellers getting nervous? Have you gotten offers that the seller won’t take because the offers are lower than what they expected/ If so, you are certainly not alone.  The current market is still a…

Jerry Kidd

5 cool ideas to help you finish 2022 strong

This week I have a broad mix of articles by others that I think you should take the time to read. Any one of these could make the difference between finishing the year strong or finishing it far back in the pack.  In any market right now we have a large group of agents chasing…

Jerry Kidd

Circle Prospecting – can it work for you?

Have you ever noticed that when a home comes on the market in an area that has seen much activity that another listing in that area pops up fairly soon? I sure have.  And that got me to thinking about a prospecting method that I used to use back in the old days.  It’s called…

Old school way to run your business that works!

Part of my job with my current brokerage is to meet with agents and provide guidance on a variety of topics that they need advice on. Recently I met with a newer agent (less than 3 years) who is experiencing success as a result of her prospecting efforts, and is finding it hard to stay…

Jerry Kidd

How to ask your sellers for a price adjustment

I don’t think that we can deny that our red hot seller’s market is cooling.  In my day job I review every listing file that comes in our 175 agent company.  I also see every price adjustment.  Up until a few months ago, seeing a price adjustment was very rare.  Now I am seeing them…

Jerry Kidd

The 5 Ps to success in a shifting market

As the market starts to shift, it will probably cause some agents to seek other opportunities.  At least that’s what happened over the last three market shift that I have experienced over my 36 years in this great business! In each case, the agents who were merely order takers, the ones who didn’t really have…

Jerry Kidd

The antidote to a market shift

Can you feel it?  I’m asking you if you can feel the shift in our real estate market.  I get different answers from different people in different markets, but the general consensus is that the market is changing in some degree or another. I’m a big believer that you need to be on top of…