Do you use Facebook as a way to prospect for clients? Many agents that I know have used Facebook successfully to stay in touch with their sphere of influence. They do that in a variety of ways, some of which include, posting relevant, timely, engaging, funny and useful things. Many of them also look at…
How good are you at staying in touch with your past clients? The ones that closed an escrow with you. The ones that would gladly tell their friends how awesome you are…if only they could remember your name… We often fall victim to our own successes. You know what I mean, when we close an…
One of my favorite social sites is LinkedIn. I say this is because usage is especially high among people with college degrees, higher income earners and people between 50 – 64 years of age. (According to Pew Research Center) If you think about it, some of the people most likely to be selling their homes…
As we head into the LAST quarter of 2014, you may be asking yourself what you could do to end the year on a financial “high”. As you know, the time between now and Thanksgiving is often our busiest time of the year, and you may want to make sure that you get your share…
Many agents ask me if there is any real value in spending time with social media sites like Facebook and LinkedIn. My answer is always a qualified yes because if the questioner is capable of doing a few tasks (that most won’t do) then the sites become valuable sources of new leads. If person asking…
The end of the year and the beginning of the new year are only days away as I write this post. I was thinking about what to write about this week and felt that I should concentrate on something that can a make a big impact in the bottom line of real estate agents. Towards…
Recently I taught the newly rewritten GRI (Graduate of the REALTOR® Institute) “Technology Applications in Real Estate” course at a local Association of REALTORS®. Before the class began, several of the students in the class were loudly opining to each other how worthless they thought that Facebook was and what a colossal waste of time…
As we near the end of the year it’s time to get the planning for next year underway. For some of us, the planning is well underway. But in any case, I wanted to bring something to your attention that may not be on your radar. Your agents are being inundated with technology to an…
As I write thus, I am at about 30,000 feet above the Pacific and about 90 minutes from landing at SFO. I just spent 15 wonderful days in Maui. Nothing too remarkable about that except for the fact that this was the first such trip that didn’t see me hauling along my complete portable office. …
Where did my day go? I just sat down to check my email and now it’s dinner time. Along the way I stopped into Twitter, Facebook and LinkedIn and before I knew it the day was gone. Sound familiar? For many of us the allure of social networking is the ease by which we can…
