The National Association of REALTORS® recently published the 2021 Profile of Home Buyers and Sellers and made it available online for purchase. REALTOR® members can purchase it for $19.95 (Plus Tax) while everyone who is not a REALTOR® pays $199.95. So why would you want to buy this? Here is why: This report provides real…
When I started in real estate in 1986 I struggled to find a way to find clients to work with. I tried so many ways to reach people that I was pretty much the joke in the office. I felt like the hamster in the wheel. But, one of the things that I tried…
I constantly get this question (or some variation of it) “What CRM should I use? I think the reason that I get this question so often is because agents are finally getting the picture that they need some method to keep track of their leads and a method to stay in touch with sphere’s of…
Long time readers of this blog know that I like to find and write about free tools that you can use to improve your income. The tools either need to make you more efficient, thereby getting more time, or help you find new clients or even to help you stay in touch with existing and…
I’ve got a fun little app for you today. It’s called Bond and it performs a simple task that we all need to do. What it does is create and mail handwritten notes for you. I know, you can write your own notes, but how many do you actually do? Do you write notes to…
School’s out and summer is almost here so I think that it’s time to double down on business generation. A lot of families are headed out on their summer vacations, so the number of people actively involved in house hunting will probably diminish somewhat, but those that are still looking are going to be heavily…
As a broker and office manage, I often find myself in the position of having to answer the question “How do I become a successful real estate agent?’ Over the years my answer has changed. But these days I believe there are five steps to mastering real estate as a career. Over the next five…
Internet marketing is an excellent solution for real estate agents. Proper use of the Internet will allow you to reach people that you otherwise may not have reached Here are five tips to help you reach your potential customers: Create A Professional Web Site For Your Real Estate Business. You need to present a professional…
One of the hot topics at the recent Inman Connect show in San Francisco was predictive analytics. You probably have heard that term before. You may have also heard about machine learning and data mining. If you haven’t and even if you have, you may not know what it means. Let me explain, these are…
I can’t tell you how many times I have had to “coach” real estate agents about the dangers of sending mass emails from their personal email accounts. I understand why you would want to send your latest listing or fabulous newsletter to all 350 people in your farm via one email. After all, it is…
