As a real estate agent, you may have experienced some challenging times in the industry recently. Market fluctuations, changing trends, and increased competition can create pain points that leave many agents feeling uncertain about the future. But don’t worry, there’s hope! By exploring new strategies and targeting specific markets, you can navigate these challenges and…
It’s no secret that real estate is a people-centric business, and connections are at the heart of every successful agent’s journey. Over the years, I’ve seen agents flourish and thrive, while others struggle to make their mark. And one thing that always stands out is the importance of building and maintaining relationships with people. I…
Time sure flies, doesn’t it? The first quarter of 2023 is in the books! With 13 weeks already behind us, there are only 39 more weeks to seize the opportunities and make a difference this year! For this week’s post, I want to share with you an easy way to access the wealth of knowledge…
You know, in my 37 years in this industry, I’ve seen all kinds of real estate agents. Some folks really hit it big, mastering the ins and outs of the business like pros. But then there were others who had a tough time getting the hang of things, and eventually, they decided to try their…
Over the past few months I have been immersing myself in the world of Artificial Tools (AI) tools. The things that can be done with AI are truly astonishing! But, AI isn’t the only tech tool to be focusing on, so I wanted to share a few ideas on some of the other cool tech…
Over the last few weeks I showed you how to create profiles on Realtor.com and Trulia. This week I finish up with info on creating a zillow profile. As an industry we love to “hate” zillow. But, we can’t deny that zillow gets a lot of eyeballs from consumers. Did you know that you don’y…
Last week I talked about setting up a Realtor dot com profile. This week I want to talk about doing the same thing but with Trulia. Trulia is a popular online real estate marketplace that allows agents to connect with potential clients and also to promote their listings. Creating a profile on Trulia is a…
I got to thinking about where consumers go to find information about homes that are for sale and came up with the usual suspects: zillow, Realtor.com, trulia and sites like Redfin. If you take zillow out of the equation, Realtor.com is the top choice that isn’t zillow. So, since you are a REALTOR®, you are…
So a few weeks ago, at a local marketing meeting, the leadership conducted an informal poll. They asked members if they had an open house the previous weekend and how the traffic was. Surprisingly, almost everyone who responded said that they had good traffic, defined as more than 10 groups through, and it was on…
On Tuesday, January 10th, I was privileged to deliver a 15 minute talk to over 100 REALTORS®, lenders, title reps and other real estate related folks. I chose to talk about the qualities that I thought were necessary to have in order to have a successful 2023. Fortunately, someone in the audience recorded it…
