Jerry Kidd

Decoding the Market: A Real Estate Agent’s Guide to 10 Pressing Challenges

Are you finding it tough to secure new clients in this competitive market? You’re not alone. High interest rates are merely the tip of the iceberg. Today, we’re diving deep into the top challenges you might face and, more importantly, how to overcome them.  1. Limited Inventory The Challenge   In today’s market, buyer demand…

Jerry Kidd

Future-proof Your Real Estate Business with These Strategies

You know as well as I do that the real estate business is ever-changing. We’ve all been through those dry spells where leads are scarce, and the phone’s not ringing. While some agents are cold-calling and door-knocking like it’s 1999, those might not be right for you. So, let’s get into it: how can you…

Jerry Kidd

Lead Generation: From the Basics to the Latest

Hey there! Remember the days when door-knocking was the go-to method for real estate leads? Times have changed, but some things remain the same. Let’s look at the tried-and-true, and the new ways agents are getting leads. 1. Old School, Still Cool: Door Knocking   Even with our phones buzzing and screens everywhere, there’s something…

Jerry Kidd

Beat the Digital Overwhelm and Get to Streamlined Efficiency

As I’ve been talking with agents over the past few months, I’ve discovered that many agents are frustrated with staying organized with the available tools on their phones. This has made me remember back to the days of paper planners. Almost every agent had a ring binder with either Day Timer or Franklin Covey’s daily…

Jerry Kidd

Effective Ways to Generate Real Estate Seller Leads

When I started in real estate, I was told I had to list to last. This idea was based on the idea that if you had listings, you would always have something to market yourself around.  It was also suggested that if you had listings, then buyers would find you. In today’s tight inventory market,…

Jerry Kidd

Boost Your Sales: 5 Must-Have Tech Tools forReal Estate Agents to Streamline Lead Generation

In today’s fast-paced real estate market, technology isn’t just a luxury; it’s a necessity. As someone who has been in the real estate industry for over 37 years and has worn multiple hats—from Sales Manager to IT Director—I can’t stress enough the importance of leveraging technology to streamline your business. Whether you’re a seasoned agent…

Jerry Kidd

Is Direct Mail in Real Estate Dead or Thriving?

I’m sure you have heard old timers say that direct mail has become obsolete, but reality paints a different picture.  Depending on where you live, you may receive direct mail from top agents in your area. Top real estate agents continue to leverage this traditional method, and there’s a reason for that – it’s effective. …

Jerry Kidd

Successful real estate agents are grinding it out! Are you?

Late last week, I was fortunate to participate in a round table discussion of experienced and new agents.  The topic was getting business in this market! We heard tips on social media, pop-bys, cold calling, and even door-knocking, with one brave soul signing up to go door-knocking next Saturday morning with me! The one thing…

Jerry Kidd

AI will predict who is likely to sell!

When I started in real estate sales in June of 1986, one of the many pieces of advice I received was, “You have to list to last.”  According to the old salts, you had to concentrate on obtaining listings to build a sustainable business. I eventually realized that this was solid advice and pivoted from…

Jerry Kidd

ChatGPT details a real estate agent’s lifeblood!

Please note this blog post was largely created with the ChatGPT4, Plus version. I had the pleasure of working with an experienced new home sales agent just starting her career as a residential resale agent. Although there are many differences between the two models of real estate sales, the biggest one, in my opinion, is…