Why Are So Many Real Estate Agents So Bad at This One Thing?

Let me ask you something: Have you ever crushed it at an open house—great turnout, meaningful conversations, lots of interest—and then… nothing came of it? No calls. No offers. No follow-ups. If this sounds familiar, I hate to break it to you… but the problem probably isn’t the market. It’s the follow-up. For some mysterious…

Jerry Kidd

Relationships First: The Real Secret to Long-Term Real Estate Success

Transactions close and commissions come and go. But relationships? Those are what fuel a sustainable, thriving real estate career. Let’s talk about how to make relationships the heart of your business—and why doing so makes everything else a whole lot easier. Be the Local Expert People Know and Trust Build Real Community Connections When people…

Jerry Kidd

15 Free (or Almost Free) Ways to Finish 2025 Strong, Profitable, and On Plan—Supercharged by AI

We’re nearly a third of the way through 2025. If that feels hard to believe, I’m right there with you. I recently sat down and took a long, honest look at my own year-to-date performance—what’s been working, what hasn’t, and where I need to pivot to stay on track. And that got me thinking: if…

Jerry Kidd

Three Tiny Shifts That Will Transform Your Real Estate Business

Each week, I look for inspiration in all kinds of places—conversations with agents, things I see online, and yes, even emails I get in my inbox. One of my favorite regular reads is the weekly email from Michael Montgomery over at Rev Real Estate School (https://www.revrealestateschool.com). His practical, no-nonsense approach to agent life always seems…

Jerry Kidd

The Real Reason Buyers Can’t Decide

Have you ever heard a buyer say, “There’s nothing out there!” despite knowing there are plenty of homes on the market? The truth is, if a buyer can’t find a home, it’s not the homes, inventory levels, or prices—it’s their expectations. Think about this: successful buyers aren’t magically discovering hidden listings. They’re just better at…

Jerry Kidd

The Truth About Real Estate Success – Hint: It’s Not Fancy Tech

My youngest grandson recently obtained his California Real Estate License! Since he isn’t financially able to become an agent right now, he placed his license with one of the many referral companies at my suggestion. What I want him to do now in preparation for his new career is to learn how to generate business…

Jerry Kidd

Defend Your Commission by Mastering Your Real Estate Value Proposition

Recent developments in the business have sparked a lively discussion among major players. Rocket Mortgage’s announcement that it will be purchasing RedFin has brokerages and agents buzzing. James Dwiggins, C0-CEO of Nexthome, certainly sees this as a tipping point, citing Rocket’s potential to reduce transaction fees and reset consumer expectations, a direct challenge to traditional…

Jerry Kidd

The Fastest Way to Grow Your Real Estate Business (Without Spending a Dime)

Come on, when you got your real estate license, did you think you’d be working for free? I mean, you got into this career to make some money, not to give away your services like candy at Halloween, right? But let me let you in on a secret little tip that top agents understand: working…

Jerry Kidd

How I Used AI to Uncover the Top Real Estate Trends for 2025

For this post, I teamed up with Grok, an advanced AI research tool, to dig into the top trends and strategies for real estate agents in March 2025. Grok was instrumental in both researching the latest insights and helping me craft a standout list just for you. To give you a peek behind the scenes,…

Jerry Kidd

10 of the Fastest Lead Generation Strategies

Starting out in real estate can be daunting, especially when it comes to generating leads quickly. To help new agents hit the ground running, here’s a detailed blog article outlining the top 10 fastest lead generation strategies ranked by speed, cost, and difficulty. Even if you’re a seasoned agent, let’s be honest—sometimes chasing leads can…