In my decades of working with real estate professionals, I’ve noticed something both troubling and familiar. Many talented agents get stuck. Not because they lack skill or ambition, but because of the silent traps they fall into along the way. Let’s talk about five of the biggest culprits. If any of these hit home, don’t…
Do This: Start with Data, then move to Empathy Think about this for a moment: What’s the core job of a real estate agent? Is it all flashy sales pitches, aggressive negotiations, and closing deals like in those high-stakes TV dramas? Or is there something more profound, and far simpler, that makes an agent truly exceptional?…
Let me ask you something: Have you ever crushed it at an open house—great turnout, meaningful conversations, lots of interest—and then… nothing came of it? No calls. No offers. No follow-ups. If this sounds familiar, I hate to break it to you… but the problem probably isn’t the market. It’s the follow-up. For some mysterious…
Transactions close and commissions come and go. But relationships? Those are what fuel a sustainable, thriving real estate career. Let’s talk about how to make relationships the heart of your business—and why doing so makes everything else a whole lot easier. Be the Local Expert People Know and Trust Build Real Community Connections When people…
We’re nearly a third of the way through 2025. If that feels hard to believe, I’m right there with you. I recently sat down and took a long, honest look at my own year-to-date performance—what’s been working, what hasn’t, and where I need to pivot to stay on track. And that got me thinking: if…
Each week, I look for inspiration in all kinds of places—conversations with agents, things I see online, and yes, even emails I get in my inbox. One of my favorite regular reads is the weekly email from Michael Montgomery over at Rev Real Estate School (https://www.revrealestateschool.com). His practical, no-nonsense approach to agent life always seems…
Have you ever heard a buyer say, “There’s nothing out there!” despite knowing there are plenty of homes on the market? The truth is, if a buyer can’t find a home, it’s not the homes, inventory levels, or prices—it’s their expectations. Think about this: successful buyers aren’t magically discovering hidden listings. They’re just better at…
My youngest grandson recently obtained his California Real Estate License! Since he isn’t financially able to become an agent right now, he placed his license with one of the many referral companies at my suggestion. What I want him to do now in preparation for his new career is to learn how to generate business…
Recent developments in the business have sparked a lively discussion among major players. Rocket Mortgage’s announcement that it will be purchasing RedFin has brokerages and agents buzzing. James Dwiggins, C0-CEO of Nexthome, certainly sees this as a tipping point, citing Rocket’s potential to reduce transaction fees and reset consumer expectations, a direct challenge to traditional…
Come on, when you got your real estate license, did you think you’d be working for free? I mean, you got into this career to make some money, not to give away your services like candy at Halloween, right? But let me let you in on a secret little tip that top agents understand: working…
