Jerry Kidd

3 Buyer Opportunities for Agents in 2025 and 2026 (And How to Win Them)!

3 Buyer Opportunities for Agents in 2025 and 2026 (And How to Win Them)! Let’s face it: 2025 isn’t exactly a walk in the park for buyers. Mortgage rates remain sticky, affordability is tight, and first-time buyers are feeling the squeeze. But here’s the thing—every market has opportunities. Smart agents know where to look, and…

Jerry Kidd

Real Skills That Get You Through – The Third of a Three-Part Series

This is the third and final part of our series on navigating today’s real estate reset. We’ve covered the mindset and the tools—now it’s time to focus on the skills.  The market has changed, and so have client expectations. Agents who succeed now aren’t just staying busy—they’re getting sharper. Communication, specialization, and data-driven advising are…

Jerry Kidd

Daily Behaviors That Set Survivors Apart – The Second of a Three-Part Series

Some agents are still closing deals. Still getting referrals. Still showing up with energy and confidence—even in this market. What sets them apart usually isn’t luck or a secret lead source. It’s consistency. Daily habits are what separate agents who grind through the slowdown from those who quietly fade away. This isn’t about working longer…

Jerry Kidd

3 Signs You’ll Survive the Reset – The First of a Three-Part Series

Some agents are just waiting for things to turn around. Others are adjusting—shifting their focus, tightening up their systems, and sticking with what works. If you’re wondering whether you’re built for this reset, there are a few signs that say yes. These aren’t just traits—they’re habits that keep agents active when others slow down. If…

Jerry Kidd

The Real Estate Business’s Painful Reset in 2025

The real estate business is going through a hard reset in 2025. It’s not just interest rates or inventory. It’s about who can adapt and who can’t. For years, the market was forgiving. Homes sold fast. Leads were easy. Many agents built careers in those conditions but never built the skills for tougher times. Now…

Jerry Kidd

Why Face-to-Face Still Wins in a Digital World

Think about this. Fridge magnets, postcards, emails, reels, door hangers, even sponsoring the Little League team all have one job. They warm up the ground so you can earn a real conversation. The end goal is not awareness for its own sake. The end goal is a face to face meeting where trust gets built…

Jerry Kidd

The Newest Real Estate Technologies of 2025

The Newest Real Estate Technologies of 2025 Real estate technology is moving fast. In the past six months, from March through August 2025, a fresh wave of tools has landed on our desks. Some feel like future concepts. Others already save real time and real money. I put together this ranked list of the most…

Jerry Kidd

The Buyer-Agent Compensation Shift: What 2025 Demands of You

The Buyer-Agent Compensation Shift: What 2025 Demands of You A little over a year ago, I told a room of REALTORS®: “When a paradigm shifts, past success guarantees nothing. Everyone goes back to zero.” That was the day our MLS removed the field showing buyer-agent compensation. It wasn’t a rumor – it happened. And with…

Jerry Kidd

The #1 Mistake Real Estate Agents Make When Business Is Good

If you’re in real estate, you already know that long term success is never about luck. It’s about choices—small, daily ones that add up over time.This week, I came across something in James Clear’s excellent 3-2-1 Newsletter that stopped me in my tracks: “Strangely, life gets harder when you try to make it easy. Exercising…

Jerry Kidd

How to Wake Up a Sleeping CRM Mini Guide

How to Wake Up a Sleeping CRM Mini Guide Let’s get something straight: despite all the noise about AI, instant cash offers, and DIY real estate apps, agents are still at the center of the transaction — and there’s one big reason why: Relationships. People still want a trusted guide, not just a search bar…