Jerry Kidd

CES 2025: The Smart Home Revolution Every Real Estate Pro Needs to Know About

The Consumer Electronics Show (CES) is one of the world’s largest and most influential tech trade shows, showcasing cutting-edge innovations from global companies and startups alike. Held annually in Las Vegas, Nevada, CES typically takes place in early January and spans several days. Organized by the **Consumer Technology Association (CTA)**, the event attracts tech enthusiasts,…

2024 NAR Profile of Home Buyers and Sellers  

The NATIONAL ASSOCIATION OF REALTORS® (NAR) releases its annual *Profile of Home Buyers and Sellers* to analyze trends among recent buyers and sellers who completed transactions between July 2023 and June 2024. This flagship report, published since 1981, is a must-read for real estate professionals looking to stay ahead.   Each year, NAR compiles the…

Jerry Kidd

Why Your CRM Needs Segmentation (and How to Do It Right)

A CRM (Customer Relationship Management) system is more than just a digital Rolodex. For real estate agents, it’s the powerhouse that keeps you connected with clients, nurtures leads, and ultimately drives business success. But here’s the catch: simply having a CRM isn’t enough. If your contacts aren’t segmented, you’re missing out on a huge opportunity…

Jerry Kidd

Stop Waiting, Start Winning: How to Build Your Real Estate Business

What separates successful agents from the rest? It’s not luck, charm, or even years of experience. The top-performing agents know one simple truth: waiting for business to come to you is a recipe for inconsistency. If you want to thrive in real estate, you need to stop waiting and start creating opportunities through proactive prospecting.…

Jerry Kidd

How to Create a Winning Real Estate Marketing Plan

Creating a winning real estate marketing plan isn’t just for the big-shot agents with endless budgets—it’s for anyone looking to take their business to the next level. While your business plan is the foundation of what you do, outlining your goals, budget, and operations, your marketing plan is where the magic happens—it’s the “how” of…

Jerry Kidd

10 Must-Read Books for Real Estate Agents who want to Stay Ahead of the pack

In the competitive world of real estate, one thing’s for sure: continuous learning is more than a strategy- it’s an absolute necessity. The most successful agents aren’t just great sellers; they are readers, innovators, and lifelong learners. Whether new to the field or looking to take your business to the next level, the right books…

Jerry Kidd

Stop Chasing Leads! Use These 5 Database Calls to Spark New Business

If you’re like many agents, you’re probably investing a lot of time (and money) trying to reach people who don’t yet know you. But what if I told you the real goldmine might be right under your nose? Reconnecting with people in your existing database—those who already know and trust you—can be a game-changer. A…

Real Estate Success Starts at the Office: Here’s Why

These days, the flexibility to work from anywhere has its perks, but there’s something to be said about the power of showing up at the office.  For real estate agents, coming into the office every day is more than just clocking in—it’s about creating opportunities, building relationships, and maximizing your potential. Whether you’re a seasoned…