My youngest grandson recently obtained his California Real Estate License! Since he isn’t financially able to become an agent right now, he placed his license with one of the many referral companies at my suggestion. What I want him to do now in preparation for his new career is to learn how to generate business…
Recent developments in the business have sparked a lively discussion among major players. Rocket Mortgage’s announcement that it will be purchasing RedFin has brokerages and agents buzzing. James Dwiggins, C0-CEO of Nexthome, certainly sees this as a tipping point, citing Rocket’s potential to reduce transaction fees and reset consumer expectations, a direct challenge to traditional…
For this post, I teamed up with Grok, an advanced AI research tool, to dig into the top trends and strategies for real estate agents in March 2025. Grok was instrumental in both researching the latest insights and helping me craft a standout list just for you. To give you a peek behind the scenes,…
Starting out in real estate can be daunting, especially when it comes to generating leads quickly. To help new agents hit the ground running, here’s a detailed blog article outlining the top 10 fastest lead generation strategies ranked by speed, cost, and difficulty. Even if you’re a seasoned agent, let’s be honest—sometimes chasing leads can…
So many AI tools are available today that it is becoming hard to keep up! Today, I used Perplexity.ai to research how to generate listing leads. What follows is the prompt that I used, along with its results. I have not edited the results since I want you to see what it can do. First,…
Lead generation is the lifeblood of any successful real estate business, but it’s also one of the biggest challenges. Too many agents assume they need deep pockets to generate leads, relying on expensive ads, paid lists, or flashy marketing campaigns. Others expect leads to roll in effortlessly and get frustrated when that doesn’t happen. The…
Capturing buyers’ attention with compelling property descriptions is essential. A well-written property description can mean the difference between a home sitting on the market for weeks or attracting multiple offers in days. With AI-powered tools like ChatGPT, real estate agents can now craft engaging, high-converting property descriptions in minutes. This post’ll explore how AI…
The Consumer Electronics Show (CES) is one of the world’s largest and most influential tech trade shows, showcasing cutting-edge innovations from global companies and startups alike. Held annually in Las Vegas, Nevada, CES typically takes place in early January and spans several days. Organized by the **Consumer Technology Association (CTA)**, the event attracts tech enthusiasts,…
The NATIONAL ASSOCIATION OF REALTORS® (NAR) releases its annual *Profile of Home Buyers and Sellers* to analyze trends among recent buyers and sellers who completed transactions between July 2023 and June 2024. This flagship report, published since 1981, is a must-read for real estate professionals looking to stay ahead. Each year, NAR compiles the…
A CRM (Customer Relationship Management) system is more than just a digital Rolodex. For real estate agents, it’s the powerhouse that keeps you connected with clients, nurtures leads, and ultimately drives business success. But here’s the catch: simply having a CRM isn’t enough. If your contacts aren’t segmented, you’re missing out on a huge opportunity…
