As I’ve been talking with agents over the past few months, I’ve discovered that many agents are frustrated with staying organized with the available tools on their phones. This has made me remember back to the days of paper planners. Almost every agent had a ring binder with either Day Timer or Franklin Covey’s daily…
Details
When I started in real estate, I was told I had to list to last. This idea was based on the idea that if you had listings, you would always have something to market yourself around. It was also suggested that if you had listings, then buyers would find you. In today’s tight inventory market,…
Details
In today’s fast-paced real estate market, technology isn’t just a luxury; it’s a necessity. As someone who has been in the real estate industry for over 37 years and has worn multiple hats—from Sales Manager to IT Director—I can’t stress enough the importance of leveraging technology to streamline your business. Whether you’re a seasoned agent…
Details
I’m sure you have heard old timers say that direct mail has become obsolete, but reality paints a different picture. Depending on where you live, you may receive direct mail from top agents in your area. Top real estate agents continue to leverage this traditional method, and there’s a reason for that – it’s effective. …
Details
When it comes to maintaining a presence on Facebook, particularly with past clients and potential leads, the conventional wisdom of posting on your profile might not be the most effective strategy. Why is that? Consider this: The likelihood of your post appearing on their feed when they log in is relatively low. However, their chances…
Details
Late last week, I was fortunate to participate in a round table discussion of experienced and new agents. The topic was getting business in this market! We heard tips on social media, pop-bys, cold calling, and even door-knocking, with one brave soul signing up to go door-knocking next Saturday morning with me! The one thing…
Details
When I started in real estate sales in June of 1986, one of the many pieces of advice I received was, “You have to list to last.” According to the old salts, you had to concentrate on obtaining listings to build a sustainable business. I eventually realized that this was solid advice and pivoted from…
Details
Please note this blog post was largely created with the ChatGPT4, Plus version. I had the pleasure of working with an experienced new home sales agent just starting her career as a residential resale agent. Although there are many differences between the two models of real estate sales, the biggest one, in my opinion, is…
Details
Starting today, Sunday, July 16, 2023, we have 168 days left in 2023. We are currently in Week number 28 of the year. Let me ask you this, what are you going to do in the 168 days that are left this year? I’m asking because if the previous 197 days (and 27+ weeks) haven’t…
Details
I’ve stumbled upon a remarkable tool that will revolutionize your experience of learning through YouTube! If you’re like me and enjoy both watching videos and reading written content to grasp new concepts, then this tool is an absolute game-changer. Whenever I need to learn a new skill, YouTube is my go-to platform. It consistently provides…
Details