When you read this two thirds of 2016 will be history! Labor Day Weekend is one week away and it traditionally marks the beginning of the fall real estate selling season. We essentially have about two and a half months before Thanksgiving and the beginning of the winter slow down. So, if you haven’t yet…
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The iPhone is one heck of a good camera. So good that it is way too easy to end up with a camera roll that contains hundreds if not thousands of pictures that we took trying to get that perfect picture! I have good intentions to get in there and delete the ones that I…
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If you have wanted to put together a newsletter to send to your clients, then you may have gotten as far as learning just how difficult that can be. For me the hardest part is coming up with content that is relevant to my target audience and then formatting it into the newsletter. And let’s not forget that…
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I am a big fan of LinkedIn and have often encouraged real estate agents to investigate the business oriented social platform. One of the biggest things that you can do on LinkedIn that is easy to do and that pays off big time dividends is to make sure that you have a complete profile. LinkedIn…
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Last week It was announced that I am the new Manager for Berkshire Hathaway Home Services Drysdale Properties Danville and San Ramon offices. Drysdale Properties is owned by my long time friend Gretchen Pearson. Gretchen and I were managers together in several different companies back in the 90s and have maintained a professional relationship ever…
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One of the joys of using Gmail is the fact that you never have to delete any emails. Google gives you so much storage that most people will never run of space. That same feature can also become a headache when you need to find a certain email. Of course Gmail has several built in…
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LinkedIn is a specialty social networking site. It’s much more specialized than the others due to the audience it attracts. LinkedIn is specifically for professionals. If you’re looking for a job then it’s a must. However, real estate agent looking to attract prospects and connect with past clients can also utilize LinkedIn in a productive…
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Social media sites have been offering advertising programs for a while now. Sites like Facebook and LinkedIn provide real estate agents with the means to promote and reach targeted audiences on their sites. The programs are becoming quite popular because of the results they are able to deliver. Additionally, it’s a new way to reach…
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When it comes to marketing, social media marketing is one of the most powerful tools real estate agents have access to. It allows you to connect with your audience. You can engage and build a community around your business. Business owners can also use it to learn more about their audience so they can better meet…
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Social media is a fantastic tool to help start conversations with prospects and customers. However, if those customers don’t transition to your website then you may not be reaching your sales and marketing goals. A few tweaks to your social media strategy may help you gain the traffic you desire. Here are 5 tweaks that…
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