You may know that I teach a course for the California Graduate Realtor Institute entitled “Money Making Strategies for Success” (I co-authored the most recent revision). I also teach a course entitled “Technology Applications in Real Estate” for the same program, and I was the sole author of the most recent version. Invariably in each…
One of my “secret” prospecting tools as an agent was to send thank you notes to people that I had met. My wrinkle was that I kept a box of thank you notes and a roll of stamps in my car so that I could write that note, address it and mail it immediately. Depending…
I was out to dinner last night with my wife and two other couples. We talked about a variety of topics, laughed a lot and generally had a good time. In due course of time, the topic of conversation changed to from music (they all are musicians or singers) to technology and the question of…
I recently learned of a new web based tool for staying on top of the news that is important to you. It does this by watching the social stream and organizing what it finds in several different and interesting ways. And that;’s just the public portion. If you register (currently free), you can get personalized information…
Have you ever wanted to get in on the ground floor of some new technology? You know, be the first kid on your block to have the newest cool thing? If so, now is your chance. I was contacted by Michael Baker, the founder of Open House Trader and was asked by him to take…
I spent 3 and a half days last week in San Francisco attending Agent Reboot and Inman Connect. Although I could write volumes about my experiences at both events, I won’t do that now as I want to zero in on one particular thing that I learned that can have a major positive impact on…
Last week I taught a class that I recently wrote called “The Facebook Money Machine…your next client is on Facebook” at a local Association of REALTORS®. We had about 20 agents and brokers show up and for the next 90 minutes they learned about my vision for using the social media giant to locate and…
Some years ago I heard Saul Klein of Internet Crusade say that real estate was a “me too” business. He went on to explain that most real estate agents do the same things to attract clients and to service them. Here is a article published by NAR that contains that remark and his further explanation…
Recently Yahoo Voices was hacked and over 400,000 email addresses and passwords were copied and published online. Was yours one of them? Even if you were not a user of Yahoo Voices, it’s entirely possible that your email address and password have been compromised because Yahoo isn’t the only site that has been hacked. In…
By now you have heard of Pinterest. This relatively new social networking site has been growing at a faster rate that any previous social networking site and is responsible for referring more traffic to websites than Google+, LinkedIn and YouTube…combined! Since I am not yet totally convinced of the value of Pinterest in our business,…
