Alright, let’s talk about data brokers. These are companies that gather, process, and sell personal information about you, often without you even realizing it. It sounds a bit creepy, right? Here’s the lowdown on where they get this info and what they do with it once they have it. Where Do Data Brokers Get Their…
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Buyer’s agents need to stand out to attract clients. This has always been true to a certain extent. But, I believe this will become even more important on August 17th and in the future. A strong Unique Client Value (UCV) is essential for success, especially with the upcoming changes in compensation. Let’s explore how to…
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In today’s world, potential buyers form their first impressions online. That’s why having a strong online presence is crucial for real estate agents. But with countless listings competing for attention, how can you make your properties stand out? The answer is simple: video marketing. Why Video? It’s All About Engagement Let’s face it, people are…
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Artificial Intelligence (AI) is revolutionizing various industries, and real estate is no exception. AI tools can significantly enhance lead generation, client engagement, and overall business efficiency for residential real estate agents and brokers. Many of the tools we use have integrated AI into their offerings in a way that is virtually invisible to the user.…
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Alright, agents, it’s the first day of the third quarter. No more excuses, no more procrastination. The first half of the year is behind us, and it’s time to take a hard look at your performance. If you’re not where you want to be, consider this your wake-up call. Here’s how to stop underperforming and…
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Real estate agents often ask me how they can break through and dramatically grow their business. The smart aleck answer is that the best prospecting tool is the one that you will use every day! Even though that answer is true as far as it goes, it’s not all that helpful. I think what they…
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In today’s fast-paced real estate market, possessing a solid foundation of tech skills is essential for any agent looking to stay competitive and succeed. The integration of technology into real estate has revolutionized how agents operate, making it critical for professionals to stay updated with the latest tools and techniques. Here are some must-have tech…
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When it comes to selecting a new computer for your real estate business, the choice often boils down to two main contenders: Mac and Windows PC. Each has its strengths and weaknesses, and the best option for you depends on your specific needs and preferences. Let’s dive into the pros and cons of each, discuss…
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As the real estate industry continues to evolve, staying ahead of marketing trends is crucial for success. In 2024, several emerging trends and technologies are set to transform the way real estate professionals attract and engage clients. This post will highlight these trends, analyze the impact of new technologies, and offer practical advice on how…
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While catching up on some newsletters this week, I found a few real estate-related websites that caught my interest and thought you might like to know about them! To start with, The New York Times has introduced a calculator that aims to answer the age-old question, “Should I buy or should I rent?” From their…
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