Marketing Basics I got to thinking about marketing today so I thought I’d review this all important subject with you today. I was also reminded that the end of the year is about 27 weeks away. Thinking about this made me wonder: if we are half way through the year are you at least half way…
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Are you using Facebook ads yet? If not, may I strongly suggest that you look into doing so? Facebook, with a billion members, represents the absolute best way to deliver your message to the people who are thinking of buying or selling a home in YOUR area! If you haven’t started doing so yet, PLEASE…
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My email inbox is a constant source of information! I subscribe to a lot of newsletters that bring me information on new technologies, new uses for old technologies and quite a lot of information that I can’t find any immediate use for, yet is interesting none the less. I also wade through a truly astonishing…
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If you are running a Mac, you can skip this post. If you are already running Windows 10, then you can skip this post too. However, If you are running Windows 7, Windows 8 or Windows 8.1, then this post is especially for you! Last July 29th, Microsoft released Windows 10 and made it a…
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Got plans for August 2nd through the 5th? Want to meet up with me in San Francisco and learn about the latest technology available to the real estate industry, and how you could use it to grow your own business? The reason I ask is that I have just been named as an Inman partner…
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I’ve said this before, and I’ll say it again, we LOVE to HATE Zillow. But, as I have also said before, that is a very short sighted attitude to take. Yes, I know, Zillow takes OUR listings that we worked so hard to get, and then spends millions advertising them so that they can get…
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Here is a quote from the 60 Minutes web site: “In today’s world, there’s really only two types of companies or two types of people which are those who have been hacked and realize it and those who have been hacked and haven’t.” That’s what mobile security expert John Hering tells 60 Minutes correspondent Sharyn…
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If you spend anytime on Facebook you are bound to run across photos that some one has used to get a message across. The do this by placing text on the pictures, saving them and then posting them to Facebook. (these are called memes) It looks like it might be hard to do, but it’s…
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Have you ever taken a step back and really looked at the life cycle of a client? If you haven’t, it’s worth your time to do so, as each step of the way can be improved with technology tools that are either free or low cost. Obviously anything that you can do to improve your…
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Have you ever thought of using Facebook to find new buyer or seller leads? It’s only the number one social network on the planet and pretty much all age groups are users of the platform. Perhaps you have subscribed to what all of the gurus have been teaching and have been disappointed by the results…
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