If I had to give you just one piece of real estate marketing advice for 2018 it would be to ramp up your video offerings in your marketing. People want to watch videos. Websites such as Facebook and LinkedIn get great results with video. But there are others as well that benefit from videos. Of…
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It’s time to start gathering all these receipts together for your 2017 tax preparation! An ugly job to say the least! I found two apps that will save time for next years tax prep time…if you own an iPhone and if you start now! The first is called Veryfi | Receipts and Expenses and it…
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If you are new to this blog you may not know that I am a big fan of free things. My long time readers know that free tools that deliver the same results as expensive tools are my passion! This week I have a great free tool for creating and hosting a single property website…
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If you are one of the people that makes New Year’s resolutions and then ends up doing the same old, same old, welcome to the club! Resolutions seem like a great idea when they get written, but often times life derails the best of intentions. So this year, I resolve to make some resolutions that…
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As I write this, Christmas 2017 is only days away. Hopefully your Christmas shopping is done and you are looking forward to some quality family time! But, did you remember to get a gift for your real estate business? It’s only right that you get something for the business that allows you to live the…
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How do you communicate with your clients these days? Using text messaging much? If so, how do you capture those conversations into your transaction logs? You could always take screen shots from your phone, but that’s clunky and it’s difficult to make sure that you’ve captured everything. If you are ignoring that important part of…
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As i write this we are in the last few weeks of the year. That means that we’ll soon begin the task of preparing for the annual meeting with our tax preparers! Many of us have great systems in place for keeping track of business spending, so this process is no big deal. But for…
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Have you ever given any thought to the marketing power of the emails that you send? If not, now’s the time! Every email that you send has the ability to not only convey the message that you are sending, but also to direct the recipient to your social site, your web site and even a…
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It’s a sign of the times that we have all become security conscious these days. I live in a gated community in the San Francisco Bay Area. It’s an upscale, golf and tennis oriented community and for the past 30 years or so, it has been a very safe place to live. Recently there have…
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Every November the National Association of REALTORS® gets together to celebrate all things REALTOR®, debate issues, come up with new ideas and party like mad. All of which is only of mild interest to me. But, one thing does happen during this annual convention that I find absolutely essential to every REALTOR®. And that is…
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