All that planning and preparation will take you to this: the actual production. You’re nearly halfway through the video marketing process, but the day of the shoot is when everything you’ve conceptualized will finally materialize. Production entails filming, first and foremost. With your storyboard, shot and production schedule on hand, you have a multitude of…
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Preparation is Key Once you have a plan and a particular objective for your video, you need to carry on the creative phase of the process. Pre-production, the second aspect of video marketing is considered the preparation phase. What happens before the actual filming of the video is vital to the overall success of the…
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Planning: The First Aspect of Video Marketing Nowadays, REALTORS® rely heavily on videos to create a buzz on their listings. And why not? Video marketing is a highly effective and efficient method of delivering your message to the world. Most people would rather watch a video than read text. In fact, all over the globe,…
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Videos are effective in getting customers to purchase products and services online. They have been so successful that retail giants have used them to increase sales and conversions on their websites. Major British retailer, Marks and Spencer, features videos on their product pages. A shopper that visits the page of their latest blue cardigan will…
DetailsAt a recent office meeting I shared several no cost to low cost ways to build prospect pipelines with my agents. One of the ways was to post articles on their social media outlets, Pinterest, Instagram, LinkedIn and of course Facebook. That immediately got a lot of blank stares as they KNEW that they wouldn’t…
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It’s that time of year again! I wrote this last year and felt like it was information that would be useful again! After careful review I don’t see anything that I would change! When was the last time you took a good look at the apps on your smart phone? If your phone is anything…
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Let’s do a little role playing today! Here is how we will do it. I’ll pretend to be a potential client looking to hire a real estate agent. Let’s agree that you and this potential client live in a desirable area where home values average around $1,000,000. In that area there are approximately 3,500 members…
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How is this for a headline on a real estate tools website? YOU ARE A MODERN REAL ESTATE AGENT. YOUR TOOLS SHOULD BE TOO dashCMA equips you with a modern pricing #perspective that your competition isn’t showing. Win more listings, win more accepted offers but more importantly, win your client’s trust. I don’t know if…
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Do you use Facebook? Or Twitter? Ever run a search on Google? Do you have an Alexa device in your home? If you answered yes to any of these questions then you might want to jump on a new (launched two weeks ago) iPhone app called Jumbo. It is iPhone only at the moment…
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Did you ever wish that you had your own Guide Booklets that you could hand to your buyer and seller clients (and prospects)? I know that you can get these sorts of things from lenders, home warranty and title companies, but those are branded with their information, which makes it difficult to brand yourself and…
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