SMM 101 for real estate agents – Part Four

This is the fourth in a series of five posts on social media marketing for agents. Social Media: The Affordable Marketing Solution It is quite difficult to understand why an agent would want to spend a fortune on conventional advertising when there are new and advanced methods that are less expensive and that actually generate…

SMM 101 for real estate agents – Part Two

This is the second in a series of five posts on social media marketing for agents. Social Media is Worth the Time Social media is a very important marketing tool for businesses today. Everywhere you go, people are on Facebook, Twitter, LinkedIn, Google+, Pinterest and any other social network that connects people with others. Since…

SMM 101 for real estate agents – Part One

Recently I taught the newly rewritten GRI (Graduate of the REALTOR® Institute) “Technology Applications in Real Estate” course at a local Association of REALTORS®.  Before the class began, several of the students in the class were loudly opining to each other how worthless they thought that Facebook was and what a colossal waste of time…

10 things you got wrong about social media marketing!

In the minds of some people, “Social Media” is just one of the new buzzwords in today’s global marketplace. However, it’s so much more than that – especially for real estate professionals. Social media marketing has become one of the most popular methods used by agents today to generate more leads, customers, and revenue. Social…

Social Media marketing for real estate professionals – Part Three

This is the third of a five part series of posts designed to get you thinking about using Social Media Marketing to find new clients and to strengthen relationships with your existing clients. If you are still wondering whether or not you should join the Social Media explosion, you are probably losing potential business to…