A worried traveler in a hotel room, staring at her smartphone

One Click, Thousands Lost: Why Hotel WiFi Can Be a Dangerous Gamble

Let me tell you a real story that might just change the way you connect to WiFi on your next vacation. Jennifer took a well-deserved trip to a beautiful five star resort in Maui. Like most of us, she settled into her room, pulled out her iPhone, and connected to the hotel’s free WiFi. No…

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A real estate agent in business attire digging gold nuggets shaped like contact cards out of a CRM interface, symbolizing the value of database nurturing.

How to Use a CRM to Grow Your Real Estate Business in 2025

In real estate, the gap between agents who crush it and those who barely hang on often boils down to one simple thing: how they treat their CRM. Some see it as a glorified digital Rolodex. But the top agents? They see a gold mine—and they dig. There’s Gold in That Database Think about this:…

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Jerry Kidd

What Smart Real Estate Agents Are Using to Succeed in 2025

If you’ve followed me for a while, you know I’m always looking for tools that make real estate easier, more profitable, and let’s be honest, a little more fun. Whether it’s a shiny new AI tool, a marketing platform, or a CRM that finally plays nice with your workflow, I’m constantly researching what’s out there…

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Still Using Windows 10? Here’s Why That’s a Huge Problem for REALTORS®

Have you heard the latest from Microsoft? Windows 10 support officially ends on October 14, 2025. Yes, after that date, no more security updates, which leaves your PC vulnerable to various risks. Check it out here: https://www.microsoft.com/EN-US/windows/end-of-support The real problem here is that many older PCs can’t upgrade to Windows 11. If you’re not in…

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Jerry Kidd

5 Hidden Traps That Keep Agents from Reaching Their Full Potential

In my decades of working with real estate professionals, I’ve noticed something both troubling and familiar. Many talented agents get stuck. Not because they lack skill or ambition, but because of the silent traps they fall into along the way. Let’s talk about five of the biggest culprits. If any of these hit home, don’t…

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How to Become a Standout Real Estate Agent with the Data-to-Empathy Method

Do This: Start with Data, then move to Empathy Think about this for a moment: What’s the core job of a real estate agent? Is it all flashy sales pitches, aggressive negotiations, and closing deals like in those high-stakes TV dramas? Or is there something more profound, and far simpler, that makes an agent truly exceptional?…

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How to Leverage AI for Real Estate Lead Generation in 2025

Today, I want to address an age-old dilemma with a modern mindset: the art of successful lead generation in a world that’s increasingly driven by artificial intelligence. The Central Challenge: Successfully Finding, Nurturing, and Converting Leads. As seasoned real estate practitioners, we’re all too familiar with the paramount significance of having a consistent flow of…

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Why Are So Many Real Estate Agents So Bad at This One Thing?

Let me ask you something: Have you ever crushed it at an open house—great turnout, meaningful conversations, lots of interest—and then… nothing came of it? No calls. No offers. No follow-ups. If this sounds familiar, I hate to break it to you… but the problem probably isn’t the market. It’s the follow-up. For some mysterious…

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Jerry Kidd

Relationships First: The Real Secret to Long-Term Real Estate Success

Transactions close and commissions come and go. But relationships? Those are what fuel a sustainable, thriving real estate career. Let’s talk about how to make relationships the heart of your business—and why doing so makes everything else a whole lot easier. Be the Local Expert People Know and Trust Build Real Community Connections When people…

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Jerry Kidd

15 Free (or Almost Free) Ways to Finish 2025 Strong, Profitable, and On Plan—Supercharged by AI

We’re nearly a third of the way through 2025. If that feels hard to believe, I’m right there with you. I recently sat down and took a long, honest look at my own year-to-date performance—what’s been working, what hasn’t, and where I need to pivot to stay on track. And that got me thinking: if…

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