Real estate agents often ask me how they can break through and dramatically grow their business. The smart aleck answer is that the best prospecting tool is the one that you will use every day! Even though that answer is true as far as it goes, it’s not all that helpful. I think what they…
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In today’s fast-paced real estate market, possessing a solid foundation of tech skills is essential for any agent looking to stay competitive and succeed. The integration of technology into real estate has revolutionized how agents operate, making it critical for professionals to stay updated with the latest tools and techniques. Here are some must-have tech…
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When it comes to selecting a new computer for your real estate business, the choice often boils down to two main contenders: Mac and Windows PC. Each has its strengths and weaknesses, and the best option for you depends on your specific needs and preferences. Let’s dive into the pros and cons of each, discuss…
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As the real estate industry continues to evolve, staying ahead of marketing trends is crucial for success. In 2024, several emerging trends and technologies are set to transform the way real estate professionals attract and engage clients. This post will highlight these trends, analyze the impact of new technologies, and offer practical advice on how…
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While catching up on some newsletters this week, I found a few real estate-related websites that caught my interest and thought you might like to know about them! To start with, The New York Times has introduced a calculator that aims to answer the age-old question, “Should I buy or should I rent?” From their…
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Every year, the Consumer Electronics Show amazes with its lineup of innovative gadgets and this year, the Rabbit R1 really stood out. This device, leveraging Rabbit’s proprietary Large Action Model (LAM), promises to streamline our digital interactions by allowing voice commands to manage apps like Spotify, Uber, and DoorDash directly, reducing the need to juggle…
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Customer Relationship Management (CRM) systems are indispensable tools for real estate agents who want to optimize their workflows and enhance their interactions with clients. These systems serve as more than just databases; they are dynamic tools that help you manage your information and communication logs and ensure you can follow up on leads and opportunities…
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In today’s real estate landscape, success often hinges on adapting and innovating. While traditional methods like open houses and direct mail still play a crucial role, savvy real estate agents are increasingly exploring alternative strategies to expand their reach, attract new clients, and stay ahead of the competition. In this blog post, we’ll delve into…
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Personal branding is more than just a buzzword; it’s a crucial component of success in the highly competitive real estate industry. In a field where many agents offer similar services, a strong personal brand can set you apart, making you the go-to expert in your area. This post will explore why personal branding is essential…
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Your biography is often your first introduction to potential clients. It’s more than just a summary of your qualifications, it’s your pitch, your chance to connect, and a tool to stand out. As we move in to the post NAR lawsuit era, effectively communicating our skills and professionalism become of paramount importance. In this post,…
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