I taught a class on blogging at my brokerage recently at the request of management. Over the course of a solid hour many questions came up about the process of blogging and it was suggested that I write a series of articles on how to blog. After some soul-searching on my part I decided to…
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The following article first appeared on RealtyTechBytes on February 15th, 2015, so I thought that it was time for a refresh! One of the ways that you can utilize your social media accounts is to post interesting information about real estate. Doing so on a regular basis helps to position you as a knowledgeable person…
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As I find myself in the waning years of my real estate career I am looking back over my 33 years in this business and I see that there were several contributing factors to my longevity. I am going to list them here for you. You may find that you may want to emulate some…
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In fact, don’t do anything in the office at all! Except to meet your clients who want to meet in the office, attend office meetings and other management required office attendance. Other than that, you need to be spending your time where the clients are…and I have a news flash for you…they aren’t in your…
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I constantly get this question (or some variation of it) “What CRM should I use? I think the reason that I get this question so often is because agents are finally getting the picture that they need some method to keep track of their leads and a method to stay in touch with sphere’s of…
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Another quick post this week. Just want to remind you that all the tech in the world will never replace you as the trusted advisor! Back when I started in real estate in the mid 80’s we didn’t have much in the way of technology, so we had to actually get out and meet people in…
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In this age of social media, text messaging and other electronic means of staying in touch, direct mail still works! Don’t believe me, check your mailbox … I’ll bet that you get all sorts of direct mail from businesses (and even other REALTORS®). And I’ll further bet that you get mail from some of the…
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Ever been out on tour and found the perfect house for your buyer and tried to call them to tell them, but you couldn’t reach them? What about when you are at an inspection and wanted to take a picture AND record a voice memo to go with the picture? But didn’t want to fiddle…
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Back in the old days of real estate, keeping a written phone log of our conversations with our clients, inspectors, appraisers, the other agents, title companies, etc was an important part of of our risk management process. Those of us who have been around for a while still do this with calls we make and…
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About a month ago, I was on a tour of some historic areas of Boston with a group of people from the town where I live. Since home prices here have done nothing but go up over the past few years, everyone is interested in the prices of homes, Good for me as a real…
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