Think about this. Fridge magnets, postcards, emails, reels, door hangers, even sponsoring the Little League team all have one job. They warm up the ground so you can earn a real conversation. The end goal is not awareness for its own sake. The end goal is a face to face meeting where trust gets built…
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The Pocket-Sized Tool That Helps Buyers Remember and Choose Their Next Home Ever had buyers walk out of a day of showings and say, “Wait, was that the one with the big kitchen or the one with the pool?” It happens all the time. When you see five homes in a Saturday sprint, they start…
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The Newest Real Estate Technologies of 2025 Real estate technology is moving fast. In the past six months, from March through August 2025, a fresh wave of tools has landed on our desks. Some feel like future concepts. Others already save real time and real money. I put together this ranked list of the most…
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The Buyer-Agent Compensation Shift: What 2025 Demands of You A little over a year ago, I told a room of REALTORS®: “When a paradigm shifts, past success guarantees nothing. Everyone goes back to zero.” That was the day our MLS removed the field showing buyer-agent compensation. It wasn’t a rumor – it happened. And with…
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Why Your Next Listing Needs a Floor Plan (and How to Deliver One in 15 Minutes) Think about this: buyers aren’t just browsing photos anymore—they’re evaluating fit and flow. Floor plans make that decision easy. A Big Move That Signals Where the Industry Is Headed NextHome just set a company-wide standard to include a floor…
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$500 a Day for 90 Minutes? The Scam Targeting Real Estate Agents in a Slow Market When I tell agents to watch out for job scams, I’m not speaking in the abstract. I got one myself — and the market is slow enough right now that some people will read it and think, “Hmm… maybe.”
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The One AI Tool I’d Bet On (and Exactly How Agents Can Use It to Automate Their Business) Every now and then, I find myself going down a rabbit hole—part curiosity, part research—for something I can bring back to help real estate agents work smarter. Recently, I asked a question that I think cuts right…
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Why Real Estate Agents Should Consider Going All-In on Apple The overlooked advantage of using macOS, iOS, and iPadOS in perfect sync Most real estate agents run their businesses using a mishmash of devices—often a Windows PC at the office, an Android phone in their pocket, and maybe an old iPad floating around. And while…
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If you’re in real estate, you already know that long term success is never about luck. It’s about choices—small, daily ones that add up over time.This week, I came across something in James Clear’s excellent 3-2-1 Newsletter that stopped me in my tracks: “Strangely, life gets harder when you try to make it easy. Exercising…
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How to Wake Up a Sleeping CRM Mini Guide Let’s get something straight: despite all the noise about AI, instant cash offers, and DIY real estate apps, agents are still at the center of the transaction — and there’s one big reason why: Relationships. People still want a trusted guide, not just a search bar…
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