Let’s be real: real estate is a competitive game. You’ve got deals to close, clients to impress, and a million little tasks stealing your time. Wouldn’t it be amazing if you had a personal assistant to handle some of that workload—without the hefty price tag? Enter custom GPTs. These AI-powered tools are like having…
Details
In today’s digital age, social media platforms like Facebook are powerful tools for staying connected. However, with the benefits of connectivity come new risks, and one of the most common scams making the rounds lately is Facebook cloning. In this scheme, scammers create fake profiles using someone’s name and publicly available photos to impersonate them.…
Details
Here we are, just a few weeks away from 2025, and I was wondering what AI would say when I asked it to give me some tips for residential real estate agents who wanted to work on their businesses between now and year-end. What follows is what I got back! See what…
Details
The NATIONAL ASSOCIATION OF REALTORS® (NAR) releases its annual *Profile of Home Buyers and Sellers* to analyze trends among recent buyers and sellers who completed transactions between July 2023 and June 2024. This flagship report, published since 1981, is a must-read for real estate professionals looking to stay ahead. Each year, NAR compiles the…
Details
A CRM (Customer Relationship Management) system is more than just a digital Rolodex. For real estate agents, it’s the powerhouse that keeps you connected with clients, nurtures leads, and ultimately drives business success. But here’s the catch: simply having a CRM isn’t enough. If your contacts aren’t segmented, you’re missing out on a huge opportunity…
Details
What separates successful agents from the rest? It’s not luck, charm, or even years of experience. The top-performing agents know one simple truth: waiting for business to come to you is a recipe for inconsistency. If you want to thrive in real estate, you need to stop waiting and start creating opportunities through proactive prospecting.…
Details
Creating a winning real estate marketing plan isn’t just for the big-shot agents with endless budgets—it’s for anyone looking to take their business to the next level. While your business plan is the foundation of what you do, outlining your goals, budget, and operations, your marketing plan is where the magic happens—it’s the “how” of…
Details
In January 2023, I “discovered” ChatGPT, an AI that promised to revolutionize the way I worked, brainstormed, and solved problems. At first, I wasn’t sure how to use it effectively. Could it really help me craft marketing campaigns, write engaging blog posts, or teach me a new skill? I decided to find out, one query…
Details
Why Consistent Action in Prospecting is the Only Way to Thrive in Real Estate As a real estate agent, it is easy to fall into this rut where we all hope for that next lead, call, and deal. You know what I mean, waiting around for a lead to fall in your lap, hoping today…
Details
In the competitive world of real estate, one thing’s for sure: continuous learning is more than a strategy- it’s an absolute necessity. The most successful agents aren’t just great sellers; they are readers, innovators, and lifelong learners. Whether new to the field or looking to take your business to the next level, the right books…
Details