Ever Since Mark Zuckerberg changed the name of Facebook to Meta, many of us have been wondering what the big deal is with the Metaverse! So what is the metaverse? The metaverse brings together, in one experience, a number of technologies that include Virtual reality (VR), Augmented Reality (AR) and the ability to to track…
Details
By now you must have come to the conclusion that social media has to be part of your client acquisition and client nurturing process. For those of us who started in the days of MLS books and face to face meetings, keeping up with the demands of new age, electronic marketing can be a…
Details
While doing some research on the web the other day I ran across a statistic that was a bit astonishing. In essence, it was claimed that the data collection forms used on real estate websites were only 1~1.5% effective in producing a lead. What this means is that for every 100 people who visit your…
Details
Lately I have been thinking about “what is the cost to an agent to acquire a new client?” That lead me to wonder about the different ways we use to attract new clients. From there I started thinking about ways to measure the effectiveness of the various ways we use to find new clients. Our…
Details
By the time you read this, January 2022 will be in the books One twelfth of the year is gone! So here is a question for you: have you achieved one twelfth of your 2022 financial goals? If you haven’t, then maybe you need to take a look at how you are getting business. You’ll…
Details
Just the other day I was asked by a woman who just got her license what I would do if I was just starting out today. This was my answer. She wanted my take on what I would do to be successful in today’s real estate market. That’s a really good question, but at the…
Details
Are you paying for leads? If so, why not generate your own? I’ll hazard a guess…it’s too hard to generate the volume of leads that Zillow can give me. Or, I don’t have a clue how to go about building a lead generator. Or Even If I did build it, how would I get people…
Details
With the start of the new year, you may be exploring new ways to generate business. Maybe you are good with your tried and true methods of lead generation, but maybe you want to raise your game when it comes to creating CMA’s, neighborhood reports and more. Before you spend any money on that latest…
Details
As I write this, it is New Years Day, 2022. The past few years have been difficult to say the least. But many of us have actually thrived in the Covid environment and have learned new ways to keep on truckin! I think the Grateful Dead may have said it best from their 1977 song…
Details
Christmas 2021 has come and gone! Next up is New Years eve and the start of 2022. With that comes the reality almost two full years of COVID-19. I think that we are all suffering from COVID-19 fatigue and could use some levity So, let’s have a little fun! I found a cool service that…
Details