As hard as it is to get new listings, I think an enterprising agent would want to take advantage of every possible tool. And that goes double for the free tools! Here is what you should do as soon as possible: Look at the profile/bio you have on your website. When was the last time…
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This article originally ran on June 11, 2023. I decided to update it and rerun it because things change rapidly in AI and real estate. Another reason is that you may have overlooked the value of AI in June. The amount of press AI has received is staggering, so by now, you may have decided…
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Hey there! Remember the days when door-knocking was the go-to method for real estate leads? Times have changed, but some things remain the same. Let’s look at the tried-and-true, and the new ways agents are getting leads. 1. Old School, Still Cool: Door Knocking Even with our phones buzzing and screens everywhere, there’s something…
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As I’ve been talking with agents over the past few months, I’ve discovered that many agents are frustrated with staying organized with the available tools on their phones. This has made me remember back to the days of paper planners. Almost every agent had a ring binder with either Day Timer or Franklin Covey’s daily…
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When I started in real estate, I was told I had to list to last. This idea was based on the idea that if you had listings, you would always have something to market yourself around. It was also suggested that if you had listings, then buyers would find you. In today’s tight inventory market,…
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In today’s fast-paced real estate market, technology isn’t just a luxury; it’s a necessity. As someone who has been in the real estate industry for over 37 years and has worn multiple hats—from Sales Manager to IT Director—I can’t stress enough the importance of leveraging technology to streamline your business. Whether you’re a seasoned agent…
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I’m sure you have heard old timers say that direct mail has become obsolete, but reality paints a different picture. Depending on where you live, you may receive direct mail from top agents in your area. Top real estate agents continue to leverage this traditional method, and there’s a reason for that – it’s effective. …
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When it comes to maintaining a presence on Facebook, particularly with past clients and potential leads, the conventional wisdom of posting on your profile might not be the most effective strategy. Why is that? Consider this: The likelihood of your post appearing on their feed when they log in is relatively low. However, their chances…
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Late last week, I was fortunate to participate in a round table discussion of experienced and new agents. The topic was getting business in this market! We heard tips on social media, pop-bys, cold calling, and even door-knocking, with one brave soul signing up to go door-knocking next Saturday morning with me! The one thing…
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When I started in real estate sales in June of 1986, one of the many pieces of advice I received was, “You have to list to last.” According to the old salts, you had to concentrate on obtaining listings to build a sustainable business. I eventually realized that this was solid advice and pivoted from…
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