Give your marketing a little Nudge!

Some years ago I heard Saul Klein of Internet Crusade say that real estate was a “me too” business.  He went on to explain that most real estate agents do the same things to attract clients and to service them.  Here is a article published by NAR that contains that remark and his further explanation…

Monkey with your business card for better results

Ever wondered what happens to those business cards that you pass out to people that you meet?  My hopes were that the person would take the card and sooner, rather than later, use it to contact me! Of course, the reality is much different.  Unless someone has an immediate need to get back to me,…

MagicPlan takes the work out of creating a floorplan

I am constantly amazed by the iPhone apps that keep appearing.  The brilliance of the designers and the versatility of the iPhone just blow me away sometimes. Case in point, I just ran across a FREE iPhone/iPad app (MagicPlan) that will allow me to to create floor plans by just using the iPhone camera. The…

HomeSpot just might hit the spot for your sellers

I have heard a few tales of woe lately from agents around the Bay Area about homes that have sold only to fall out of escrow due to what was found during the inspection process. Many of the homes that appeared to be in excellent condition had thousands of dollars worth of deferred maintenance that…

Mosec Mobile Secretary for Android Phones

iPhone and Blackberry users can sit this one out, as it’s all about a cool new Android app. For the past few months I have been in an email dialogue with Bernard Huang who is the CEO of Mosec, a startup based in Providence, Rhode Island. We’ve been discussing his app that is aimed at…

Simple email reminder system

My day usually starts at 6 AM with a cup of coffee and my email. From there I move to reading my RSS feeds which are the equivalent of the morning newspaper of yesteryear. Then I switch to Tweetdeck to see what is going on with the Twitterverse. From there I switch over to LinkedIn…

The best external battery for your portable gadgets, ever!

I will freely admit that I am addicted to my gadgets.  My iPhone and my iPad have become so integrated with my life that they are never too far from me.  I’ve even been known to drive back home from my office when I have gone off and forgotten one or the other.  And that’s…

San Francisco startup is poised to revolutionize broker tours

I’ve been writing this blog for nearly 4 years now and I have tried to keep it focused on technology tools that are available now for real estate professionals no matter where they may live. And aside from a few excursions into sales techniques (and the occasional rant) I have been pretty good about staying…

Dynamic duo of keyboard and case protect and serve my iPad in one device

As much as I love my iPad 2, I haven’t really adapted to the on screen “keyboard” that Apple thinks we should use to enter data!  Even though I am a two fingered typist, and shouldn’t be bothered by the lack of tactile feedback, I am. I really like the idea of using a keyboard…

7 Must have iPad apps for real estate agents

When the iPad 1 came out I picked one up to evaluate.  I returned it to the Apple store 14 days later because it wasn’t capable of doing some of the things that I needed it to do.  You can imagine the surprise on the faces of the Apple Store employees when they got my…