From May 26th through June 23rd, I ran a series of posts on Video Marketing for real estate agents. That series laid out, in detail, things that you might want to do if you were interested in getting into video marketing. However, I realize that doing all of that may be more than you want…
By now you have probably used a blast email service to contact your sphere of influence. The convenience of email is truly great. You simply select a blast email provider, upload your list of emails, write your email and hit send. Just like that you have sent 100s of targeted messages to people who will…
Ever get the feeling that every one has their hands in your pockets? It seems that real estate agents have an invisible sign hanging over their heads that tells the world “FREE MONEY HERE!”. Case in point is all of the nifty tech tools available to us these days … all of them are pricey…
I have yet to meet the real estate agent who doesn’t like free stuff! After all, we are constantly shelling out for E&O, desk fees, lock boxes, MLS access, Board Dues, franchise fees, phone bills and other tools that we need to run our businesses. No wonder that free stuff is so popular! One of…
I was recently asked by an agent who works for a competitor in a different market, which CRM I would recommend. Since she wasn’t in my market area, there was no sense in me trying to recruit her to my company so that she could take advantage of our in house CRM. During our conversation…
Recently Facebook got slapped by HUD and the DOJ because of allegations that their advertising platform could be used to unfairly target or even exclude some protected classes. (See this article for details: https://www.financialservicesperspectives.com/2018/09/hud-and-doj-challenge-facebooks-advertising-platforms-under-the-fair-housing-act/) It’s not for me to say whether or not that they did. But, the result is that there are fewer…
Well it’s that time of year again. If it’s early November, it means that it’s time for The National Association of REALTORS® to hold their annual convention. I rarely go to these, preferring to spend my convention “dollar” on attending events put on by my company, Berkshire Hathaway HomeServices Drysdale Properties. But, one aspect of…
In keeping with my belief that the best tool to use is the one that you have with you…as long as it is a smart phone, I want to tell you about a couple of cool apps that should be on your phone. First up is an iPhone only app called iMeasure-Floor Plan which you…
As your real estate business grows, you’ll find yourself having to manage dozens, or maybe even hundreds, of passwords. Client websites, shopping carts, email providers, hosting accounts, and nearly everything else you need to do for your clients – and your own business – will require a password. Keeping track quickly becomes overwhelming if you…
It turns out that most of the population learns visually, then auditorial and the kinesthetically. This is why it’s so important to use very high quality photos on your listings. What you place in the MLS gets syndicated around the world in a matter of minutes after you publish the listing on MLS. So…
