Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Jerry Kidd

Content Marketing Tips that Connect and Convert

In an era where digital presence is as crucial as your real-world interactions, real estate agents must harness the power of content marketing to stay ahead. As we delve into 2024, it’s clear that the agents who stand out are not just those with the best listings but those who can engage, inform, and resonate…

Jerry Kidd

Winning More Listings with Data-Driven Neighborhood Insights

Most of our markets are experiencing low inventory.  Because of this, a savvy agent would want to concentrate on building a solid listing presence. One of the tools available to you, for FREE, to do this is RPR Market Trends.  Real estate agents can leverage RPR’s Market Trends and Neighborhood Charts to gain more listings…

Jerry Kidd

Solve Pesky Browser Issues: A Step-by-Step Guide to Clearing Your Cache!

One of my friends had her Facebook account hacked.  Once the hacker gained control of her account, he/she/it changed her password, which locked her out.  After a long and lengthy procedure with Facebook staff, she was able to get control of her account on her phone. But, she could not get her Facebook or the…

Jerry Kidd

SEO Secrets for Real Estate Agents

As a real estate agent, SEO is your digital key to unlocking greater visibility in an increasingly online marketplace, where most homebuyers start their home search on the internet. By optimizing your online content with the right keywords, local SEO strategies, and mobile-friendly designs, you not only enhance your listings’ visibility but also significantly increase…

Jerry Kidd

Innovative Marketing with Pictory for REALTORS®

(Be sure to read to the end to see Pictory in Action) I am constantly looking for innovative tools that agents and lenders can use to boost business. One such tool that has garnered attention is Pictory, a powerful video creation platform that leverages artificial intelligence to transform text and static images into engaging video…

Jerry Kidd

Lead-Generating Social Media Bios for Real Estate Professionals

Hey there, real estate agents! Your social media bio isn’t just a few words about who you are. It’s a golden ticket to connect with potential clients and stand out in the bustling digital world. Let’s dive into the art of crafting a bio that’s not just informative but a magnet for leads and opportunities.…

Jerry Kidd

Revolutionize Your Real Estate Approach with AI-Driven Techniques

Staying ahead means embracing the latest technological advances in today’s fast-paced real estate landscape. Today I want to dive into the transformative power of Artificial Intelligence (AI) in various aspects of real estate, from enhancing customer relationships to revolutionizing property management.  Discover how AI-driven strategies are futuristic concepts and practical tools reshaping the industry today.…

Jerry Kidd

The Secret to Effective Lead Generation in Real Estate

Was one of your New Year resolutions to generate more business in 2024 than you did in 2023?  If so, I applaud you! From where we sit right now, we have almost the entirety of 2024 to get there.  Lots of time ahead of us and lots of opportunity to do some of the things…

Jerry Kidd

Nine Smart Ways Realtors Can Invest $100 for Growth

Could you get your hands on a $100.00?  Money that isn’t needed to pay off bills, buy gas, or food? If so, I have some ideas on how you could spend that $100.00 to enhance your business going forward this year. Smart investments can make a significant difference, even as modest as $100. This sum,…

Jerry Kidd

Real Estate CRM Showdown: Your Guide to a Successful 2024

By the time you read this, 2023 will be over, and 2024 will just be starting! I don’t know about you, but many agents have used this time to evaluate the past year and look forward to the new year!  If you are looking to improve on your 2023 performance, it might be time to…