Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Jerry Kidd

Lead Generation: From the Basics to the Latest

Hey there! Remember the days when door-knocking was the go-to method for real estate leads? Times have changed, but some things remain the same. Let’s look at the tried-and-true, and the new ways agents are getting leads. 1. Old School, Still Cool: Door Knocking   Even with our phones buzzing and screens everywhere, there’s something…

Jerry Kidd

Beat the Digital Overwhelm and Get to Streamlined Efficiency

As I’ve been talking with agents over the past few months, I’ve discovered that many agents are frustrated with staying organized with the available tools on their phones. This has made me remember back to the days of paper planners. Almost every agent had a ring binder with either Day Timer or Franklin Covey’s daily…

Jerry Kidd

Boost Your Sales: 5 Must-Have Tech Tools forReal Estate Agents to Streamline Lead Generation

In today’s fast-paced real estate market, technology isn’t just a luxury; it’s a necessity. As someone who has been in the real estate industry for over 37 years and has worn multiple hats—from Sales Manager to IT Director—I can’t stress enough the importance of leveraging technology to streamline your business. Whether you’re a seasoned agent…

Commenting vs. Posting: A New Approach to Facebook Leads for REALTORS®

When it comes to maintaining a presence on Facebook, particularly with past clients and potential leads, the conventional wisdom of posting on your profile might not be the most effective strategy. Why is that? Consider this: The likelihood of your post appearing on their feed when they log in is relatively low. However, their chances…