QR codes, which are the little black and white 2D bar codes you’ve probably seen popping up everywhere, can be quite beneficial to real estate agents. Instead of having to wait until they get in front of their computers to see what you have to offer, QR codes allow you to immediately direct consumers to…
Today, there is no question about it; every real estate agent not only needs a website, but they also need a mobile friendly website that is completely accessible by their mobile audience. Traditional websites were built to perform on desktop computers; not small mobile devices with far less processing power and tiny screen sizes. How…
Social media is quickly becoming one of the most popular forms of marketing to ever hit the business world. Everywhere you look, you see something about Facebook or Twitter. And now there’s a new social platform gaining a lot of attention from business marketers all over the world; Pinterest. Although Pinterest may be the new…
Tweet this, Tweet that, Tweet What? As a agent, you already know that being on social media platforms, such as Twitter, is very important to your online presence. It’s obvious that many of your local consumers are spending time on Twitter, which is the 2nd largest social media networking site today – following Facebook. But…
Today, before someone chooses to do business with you, chances are they may take the time to ‘Google’ your name or business name. While this may seem like the smart thing to do as a consumer, it can be a nightmare for businesses. If you happen to have an unhappy customer who wants the world…
If you have been reading my writings for any length of time you will undoubtedly know that I am solidly in the Apple camp. Although I hold 3 Microsoft certifications, I do almost all of my computer work on Apple products. At home I have a 3 year old iMac. I also have a 3…
I have been using Dropbox for a few years now. I started out with the free version and once I got the hang of how versatile it was, I upgraded to the 50 GB paid version. A few months back, Dropbox upgraded me to 100GB of storage at no additional charge. Since I was approaching…
You may know that I teach a course for the California Graduate Realtor Institute entitled “Money Making Strategies for Success” (I co-authored the most recent revision). I also teach a course entitled “Technology Applications in Real Estate” for the same program, and I was the sole author of the most recent version. Invariably in each…
One of my “secret” prospecting tools as an agent was to send thank you notes to people that I had met. My wrinkle was that I kept a box of thank you notes and a roll of stamps in my car so that I could write that note, address it and mail it immediately. Depending…
I was out to dinner last night with my wife and two other couples. We talked about a variety of topics, laughed a lot and generally had a good time. In due course of time, the topic of conversation changed to from music (they all are musicians or singers) to technology and the question of…
