Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Jerry Kidd

The not ready for prime time Rabbit R1

Every year, the Consumer Electronics Show amazes with its lineup of innovative gadgets and this year, the Rabbit R1 really stood out. This device, leveraging Rabbit’s proprietary Large Action Model (LAM), promises to streamline our digital interactions by allowing voice commands to manage apps like Spotify, Uber, and DoorDash directly, reducing the need to juggle…

Jerry Kidd

From Contact to Closing: Daily CRM Routines to Seal More Deals

Customer Relationship Management (CRM) systems are indispensable tools for real estate agents who want to optimize their workflows and enhance their interactions with clients. These systems serve as more than just databases; they are dynamic tools that help you manage your information and communication logs and ensure you can follow up on leads and opportunities…

Jerry Kidd

5 Innovative Ways Real Estate Agents Can Boost Business

In today’s real estate landscape, success often hinges on adapting and innovating. While traditional methods like open houses and direct mail still play a crucial role, savvy real estate agents are increasingly exploring alternative strategies to expand their reach, attract new clients, and stay ahead of the competition. In this blog post, we’ll delve into…

Personal Branding Tips for Real Estate Agents

Personal branding is more than just a buzzword; it’s a crucial component of success in the highly competitive real estate industry. In a field where many agents offer similar services, a strong personal brand can set you apart, making you the go-to expert in your area. This post will explore why personal branding is essential…

Jerry Kidd

5 Essential Tips for Crafting a Perfect Real Estate Biography

Your biography is often your first introduction to potential clients. It’s more than just a summary of your qualifications, it’s your pitch, your chance to connect, and a tool to stand out. As we move in to the post NAR lawsuit era, effectively communicating our skills and professionalism become of paramount importance. In this post,…

Jerry Kidd

Navigating the Shift – From ChatGPT Plugins to the GPT Store

Introduction In the realm of technology, adaptation and evolution are the only constants. For professionals in real estate, a sector increasingly influenced by digital innovation, this rings particularly true.  One of the pivotal shifts in recent times has been within the functionality of ChatGPT, a tool that has fundamentally changed how we interact with artificial…

Jerry Kidd

CRM for Real Estate Agents: 10 Reasons to Embrace, 10 Reasons to Reconsider

Are you using a CRM?  Lately I have been working with agents at a leading Bay Area real estate company to teach them how to use the company provided CRM. So far the adoption rate has been increasing, but not everyone is jumping in! So, I asked ChatGPT to come up with 10 reasons why…

Jerry Kidd

5 Strategies for Success as an Agent in the Post NAR Lawsuit Era

In recent times, the real estate industry has faced significant legal scrutiny, with lawsuits brought against the National Association of Realtors (NAR) prompting a reevaluation of industry practices. As agents, it’s crucial to understand the implications of these legal challenges and proactively adapt to ensure continued success in this ever-evolving landscape. As always, you must…

Jerry Kidd

What the NAR Settlement Means for Real Estate Professionals

Unless you have been living under a rock for the past few months, you should be well aware that big changes are coming in the way we do real estate. Today’s Wall Street Journal provided a fairly well-balanced report on the $418 million settlement reached between NAR and the plaintiffs in the commission lawsuits. One…

Jerry Kidd

5 ways that AI is changing real estate

Artificial intelligence is revolutionizing the real estate industry by introducing efficiencies and insights that were previously unimaginable. AI is not just changing the game; it’s redefining the playing field, making operations more efficient, decisions more data-driven, and services more personalized.  From predictive analytics to intelligent virtual assistants, AI is enhancing every facet of the industry,…