In case you haven’t noticed, social media has gained momentum at astonishing rates over the past few years. While a lot of agents are scrambling to catch up and ride the social media bandwagon, they are ignoring another powerful form of marketing that is proven to generate results: email marketing. Despite all the hype about…
In a few days summer will be over. The Autumnal Equinox is Monday, September 22, 2014 here in California, but as far as the real estate market is concerned, summer is over and the fall selling season is under way. This is traditionally the last “push” of the year. The time between now and Thanksgiving…
I like free stuff. I especially like free stuff that helps me in my business. And I really, really like it when it helps me get new clients. Today I want to tell you about a free tool that you may not know about. It’s called Housing Trends eNewsletter, and it has been around for…
One of the best ways to increase your real estate business is by advertising. We’ve known it for years and have utilized it in many different formats with varying results. When I started in real estate print advertising was king. We ran ads in the Sunday Real estate section of the local newspaper and daily…
Rumor has it that Apple will release the iPhone 6 on September 9th, and if you are thinking that you might like to “upgrade” your old phone to the latest and greatest from Cupertino, then you are probably eagerly awaiting that date. Me too! But, there are some caveats that I thought I’d share with…
Every so often I like to revisit my online privacy settings to see what I may be sharing and to whom I may be sharing it. This usually entails going to each of my social sites, digging around until I can find the privacy controls, and then checking the settings. This really wasn’t that much…
So much has been written about the benefit of using social media in general, and Facebook in particular, to generate leads that you may be weary of yet another such post. But, stick with me because I think you’ll find some real value in this one. Almost everyone agrees that there is opportunity in Facebook. …
If you have been reading this blog for any length of time, you probably realize that I love to find to new products and services that are beneficial to real estate agents. Hopefully that is obvious to you. One of the services that I saw at the recent Inman conference in San Francisco is SecureShow.…
I attended the Inman Connect conference in San Francisco this week and, contrary to my expectations, I came away with some great ideas. I also heard some unforgettable lines by some of the speakers. One of my favorite lines was “My favorite four letter word is FREE”. I like free, you like free, everyone likes…
Do you like to take pictures and wonder if there is a free and easy way that you could use those pictures to help your business? If so, have you looked at Pinterest yet? Pinterest is a social, photo and video sharing site, that has become one of the fastest growing social sites…ever. (According to…
