Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 39 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Safety first!

Real estate is a contact “sport”. Houses don’t list or sell themselves without the help of human beings. As a real estate agent, you HAVE to meet people in order to do your business. Unfortunately, not everyone that you meet is on the up and up, and some of these people may actually do you…

Jerry Kidd Training and Consulting

5 Ways to get more business this year!

As we head into the LAST quarter of 2014, you may be asking yourself what you could do to end the year on a financial “high”. As you know, the time between now and Thanksgiving is often our busiest time of the year, and you may want to make sure that you get your share…

Take charge of your Facebook Privacy controls once and for all

OK, this post is going to be short and hopefully sweet! Are you one of the many people who are concerned about online privacy, and more specifically Facebook privacy?  If so, you are not alone.  It seems like the social networking giant is continually making changes as they respond to one issue after another.  While…

Jerry Kidd

10 Email Marketing Tips for real estate agents

In case you haven’t noticed, social media has gained momentum at astonishing rates over the past few years. While a lot of agents are scrambling to catch up and ride the social media bandwagon, they are ignoring another powerful form of marketing that is proven to generate results: email marketing. Despite all the hype about…

Jerry Kidd

5 resources that will help you make more money before Christmas!

In a few days summer will be over.  The Autumnal Equinox is Monday, September 22, 2014 here in California, but as far as the real estate market is concerned, summer is over and the fall selling season is under way.  This is traditionally the last “push” of the year.  The time between now and Thanksgiving…

Jerry Kidd

Free newsletter can rock your real estate marketing!

I like free stuff.  I especially like free stuff that helps me in my business.  And I really, really like it when it helps me get new clients. Today I want to tell you about a free tool that you may not know about.  It’s called Housing Trends eNewsletter, and it has been around for…

Jerry Kidd

How to find find your target audience on social media platforms

One of the best ways to increase your real estate business is by advertising.  We’ve known it for years and have utilized it in many different formats with varying results. When I started in real estate print advertising was king.  We ran ads in the Sunday Real estate section of the local newspaper and daily…

Jerry Kidd

2 Things you MUST do before buying that new phone!

Rumor has it that Apple will release the iPhone 6 on September 9th, and if you are thinking that you might like to “upgrade” your old phone to the latest and greatest from Cupertino, then you are probably eagerly awaiting that date. Me too!  But, there are some caveats that I thought I’d share with…

Jerry Kidd

A fix for social media privacy issues

Every so often I like to revisit my online privacy settings to see what I may be sharing and to whom I may be sharing it.  This usually entails going to each of my social sites, digging around until I can find the privacy controls, and then checking the settings. This really wasn’t that much…

How to effectively use Social Media for Lead Generation

So much has been written about the benefit of using social media in general, and Facebook in particular, to generate leads that you may be weary of yet another such post.  But, stick with me because I think you’ll find some real value in this one. Almost everyone agrees that there is opportunity in Facebook. …