Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Jerry Kidd

6 ways Zillow can help you to get more listings! (And you can’t beat the price)

I’ve said this before, and I’ll say it again, we LOVE to HATE Zillow.  But, as I have also said before, that is a very short sighted attitude to take. Yes, I know, Zillow takes OUR listings that we worked so hard to get, and then spends millions advertising them so that they can get…

60 Minutes warns all cell phone users – Your phone could be hacked!

Here is a quote from the 60 Minutes web site: “In today’s world, there’s really only two types of companies or two types of people which are those who have been hacked and realize it and those who have been hacked and haven’t.” That’s what mobile security expert John Hering tells 60 Minutes correspondent Sharyn…

Quick way to create cool custom images

If you spend anytime on Facebook you are bound to run across photos that some one has used to get a message across.  The do this by placing text on the pictures, saving them and then posting them to Facebook. (these are called memes) It looks like it might be hard to do, but it’s…

Jerry Kidd

Seven ways to improve your client sales cycle

Have you ever taken a step back and really looked at the life cycle of a client?  If you haven’t, it’s worth your time to do so, as each step of the way can be improved with technology tools that are either free or low cost. Obviously anything that you can do to improve your…

Facebook ads sell houses!

Have you ever thought of using Facebook to find new buyer or seller leads?  It’s only the number one social network on the planet and pretty much all age groups are users of the platform.  Perhaps you have subscribed to what all of the gurus have been teaching and have been disappointed by the results…

Jerry Kidd

Sign up for tech discounts

    Just a quick update today as it is Easter here in the US. If you are in the market for a new computer, camera, TV, appliance or almost any technology tool you can think of, you need to sign up to receive the Fry’s Electronics deal emails. You can get daily emails or…

If I had to start over again

I’m often asked by new agents what can they do to get started or how can can I get my first sale? I have a standard litany of responses which include calling or mailing your sphere of influence, starting a farm, holding open houses and so on.  They all work to the extent that the…

Jerry Kidd

How to get text messages from your phone to your computer!

These days it seems like much of the communication between real estate agents and clients is done with text messages (Also known as SMS messages). It’s hard to beat the convenience and immediacy of SMS in a real estate transaction, but there is a glaring problem! I’m pretty sure that you have run across this…

Jerry Kidd

Snip.ly your way to more website traffic!

Ever heard of the term “curation”? If so, do you wonder what it means? Here is a definition from whatis.com: Content curation is the gathering, organizing and online presentation of content related to a particular theme or topic. As a rule, a content curation site reproduces some of the original content and links to the…

Jerry Kidd

An easy (and fun) way to send birthday greetings to your Facebook friends

If you knew that today was my birthday (it isn’t) wouldn’t you say Happy Birthday to me? Of course you would.  The problem that you would have though is knowing when my birthday was so that you could wish me Happy Birthday.  Fortunately Facebook has a solution.  They conveniently let you know every day that…