Jerry Kidd, GRI, CRS, CRB SRES, ePRO a 38 year veteran of the real estate industry, has listed and sold houses, managed real estate offices, been the IT Director for a major Northern California real estate company as well as being the Training Director for yet another major Northern California real estate company . Jerry earned his GRI early in his real estate career and then went on to earn his CRS and CRB setting the tone for a career-long focus on the importance of continuing education. Along the way, Jerry has earned three Microsoft certifications, MCP, MCP+I and MCSE, as well as one from Cisco, CCNA. Rounding out his list of technology certifications are two from COMPTIA, an A+ and a Network+, as well as the ePRO from NAR. Jerry is currently a California State Certified Instructor for the SRES and GRI programs, presenting courses on working with seniors, listing techniques, technology and advanced technology applications. Jerry is also a NAR Certified ePRO Trainer, zipForms Certified Trainer and a DocuSign Certified Trainer.

Jerry Kidd

Chrome extension that will make your life easier!

One of the joys of using Gmail is the fact that you never have to delete any emails.  Google gives you so much storage that most people will never run of space. That same feature can also become a headache when you need to find a certain email.  Of course Gmail has several built in…

Jerry Kidd

Check out this often overlooked social networking site!

LinkedIn is a specialty social networking site. It’s much more specialized than the others due to the audience it attracts. LinkedIn is specifically for professionals. If you’re looking for a job then it’s a must. However, real estate agent looking to attract prospects and connect with past clients can also utilize LinkedIn in a productive…

Jerry Kidd

Advertising and Social Media Marketing

Social media sites have been offering advertising programs for a while now. Sites like Facebook and LinkedIn provide real estate agents with the means to promote and reach targeted audiences on their sites. The programs are becoming quite popular because of the results they are able to deliver. Additionally, it’s a new way to reach…

Jerry Kidd

Tips before You Begin Using Social Media Marketing

When it comes to marketing, social media marketing is one of the most powerful tools real estate agents have access to. It allows you to connect with your audience. You can engage and build a community around your business. Business owners can also use it to learn more about their audience so they can better meet…

Jerry Kidd

Driving Traffic to Your Website

Social media is a fantastic tool to help start conversations with prospects and customers. However, if those customers don’t transition to your website then you may not be reaching your sales and marketing goals. A few tweaks to your social media strategy may help you gain the traffic you desire. Here are 5 tweaks that…

Inman Connect

Save $200 on Inman Connect Registration!

I rarely do this, but I want to promote Inman connect again.  I last wrote about this on May 8th.  The reason for me doing so is that I have a discount code for you that is worth $200.00 off of the registration fee.  Read to the bottom to get the code. If you have…

Your free email service is hurting your brand. Here is how to fix it!

Isn’t it about time that you got rid of that AOL, Comcast, Earthlink or Yahoo email address? Using an email address at one of these free sources does NOT make you look professional and it certainly does nothing for your branding. But, what about those email addresses that your broker gives you?  Why not use…

Jerry Kidd

Marketing Basics for Real Estate Agents

Marketing Basics I got to thinking about marketing today so I thought I’d review this all important subject with you today.  I was also reminded that the end of the year is about 27 weeks away.  Thinking about this made me wonder: if we are half way through the year are you at least half way…

Jerry Kidd

Oribi FB ads analytics tool helps you supercharge your ads

Are you using Facebook ads yet?  If not, may I strongly suggest that you look into doing so?  Facebook, with a billion members, represents the absolute best way to deliver your message to the people who are thinking of buying or selling a home in YOUR area! If you haven’t started doing so yet, PLEASE…

Jerry Kidd

Your email inbox can have a huge effect on your business…if you open and read your email

My email inbox is a constant source of information!  I subscribe to a lot of newsletters that bring me information on new technologies, new uses for old technologies and quite a lot of information that I can’t find any immediate use for, yet is interesting none the less. I also wade through a truly astonishing…