How many times have you heard that direct mail is dead as a method for growing your business? You’ve probably heard from well meaning peers that either haven’t really used it, or tried it once and didn’t get the results that they had hoped for. In truth, Direct Mail does work if done correctly. I…
When we are representing buyers in a home sale, we are often asked questions relating to various things that have an effect on the desirability of the property. Everything from schools, to crime, to demographics of a neighborhood. In most cases, we can refer them to resources on the Internet that the prospective buyer can…
On March 23rd, 2013, US News and World Report published an article that went largely unnoticed by the real estate community. Perhaps you missed it too. The article laid out some sobering facts about how the demographics of the US population is changing. Here is the opening paragraph: There are 75 million baby boomers who…
Today, many agents who are taking high end listings use professional photography to showcase their listings with the best possible images. These photographers use special lighting, special cameras with special lenses, tripods, filters and other photographic hardware to take the best possible pictures. And they go back to their studious to use Photoshop and other…
Lately it seems that there is an epidemic of people crying that their Facebook accounts have been hacked. In fact, in most cases they haven’t been hacked, but someone unknown to the them is using their picture and name to build up a new Facebook account. The person doing this sends out friend requests to…
I know that we are all area specialists! At least that seems to to be the popular claim! And, if we are talking about the homes in a particular neighborhood we probably are. But, how well do you know the services that are nearby? Do you know how far it is to the nearest gas…
If you are reading this then it’s safe to say that the first two weeks of 2017 are in the books already! Only 50 more weeks to make something happen this year! For this week’s post I thought that I’d give you an easy way to mine the nuggets that this blog contains. I am…
If you are considering beefing up your social media presence as part of your 2017 marketing plan, read on! RISMedia is a 35 year old source for real estate related news that has built a reputation as being one of the few news sources that can be trusted to really keep the focus on the…
Ok, here we are at the first day of the year, There are 364 more chances to kill it in real estate this year. The question is how are you going to do it? I’ve been doing this business for over 30 years now and although technology has changed a lot of things, several things…
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