When it comes to marketing, social media marketing is one of the most powerful tools real estate agents have access to. It allows you to connect with your audience. You can engage and build a community around your business. Business owners can also use it to learn more about their audience so they can better meet…
Social media is a fantastic tool to help start conversations with prospects and customers. However, if those customers don’t transition to your website then you may not be reaching your sales and marketing goals. A few tweaks to your social media strategy may help you gain the traffic you desire. Here are 5 tweaks that…
I rarely do this, but I want to promote Inman connect again. I last wrote about this on May 8th. The reason for me doing so is that I have a discount code for you that is worth $200.00 off of the registration fee. Read to the bottom to get the code. If you have…
Isn’t it about time that you got rid of that AOL, Comcast, Earthlink or Yahoo email address? Using an email address at one of these free sources does NOT make you look professional and it certainly does nothing for your branding. But, what about those email addresses that your broker gives you? Why not use…
Marketing Basics I got to thinking about marketing today so I thought I’d review this all important subject with you today. I was also reminded that the end of the year is about 27 weeks away. Thinking about this made me wonder: if we are half way through the year are you at least half way…
Are you using Facebook ads yet? If not, may I strongly suggest that you look into doing so? Facebook, with a billion members, represents the absolute best way to deliver your message to the people who are thinking of buying or selling a home in YOUR area! If you haven’t started doing so yet, PLEASE…
My email inbox is a constant source of information! I subscribe to a lot of newsletters that bring me information on new technologies, new uses for old technologies and quite a lot of information that I can’t find any immediate use for, yet is interesting none the less. I also wade through a truly astonishing…
If you are running a Mac, you can skip this post. If you are already running Windows 10, then you can skip this post too. However, If you are running Windows 7, Windows 8 or Windows 8.1, then this post is especially for you! Last July 29th, Microsoft released Windows 10 and made it a…
Got plans for August 2nd through the 5th? Want to meet up with me in San Francisco and learn about the latest technology available to the real estate industry, and how you could use it to grow your own business? The reason I ask is that I have just been named as an Inman partner…
I’ve said this before, and I’ll say it again, we LOVE to HATE Zillow. But, as I have also said before, that is a very short sighted attitude to take. Yes, I know, Zillow takes OUR listings that we worked so hard to get, and then spends millions advertising them so that they can get…
